**Midnight Misfits Business Plan**

**1. Executive Summary:**

Midnight Misfits is an exclusive mobile pop-up clothing brand for car enthusiasts, founded by a former female street racer. The brand caters to both men and women, offering unique designs and a sensory shopping experience. Each tour stop will feature limited-edition releases and collaborative ventures with local businesses to leave a lasting community impact. A portion of proceeds will be dedicated to addressing homelessness in California.

**2. Mission:**

To unite car enthusiasts of all backgrounds, inspire them to give back to their communities, and provide them with stylish clothing that reflects their passion.

**3. Products/Services:**

**Clothing:**

    * Graphic tees, hoodies, jackets, hats, accessories, car accessories and specialty parts

    * Designed with car culture themes (street racing, hot rods, off-road)

    * Limited-edition releases unique to each tour stop

* **Pop-Up Shop Experience:**

    * Mobile shop divided into color-themed sections with corresponding scents

    * Visual displays of car parts, racing memorabilia, and community art

    * Music playlists curated to fit each city's car culture

* **Community Collaboration:**

    * Partner with local businesses for unique product offerings (e.g., Midnight Misfits coffee, desserts, cocktails)

    * Offer permanent "Midnight Misfits" items in partner stores after we leave

* **Driver Safety Education:**

    * Volunteer to speak at schools about responsible driving and car safety

**4. Target Market:**

* Primary:

    * Men and women aged 18-85

    * Car enthusiasts (street racers, hot rod builders, off-roaders, motorsports fans)

* Secondary:

    * Anyone interested in unique fashion with an edge

    * People who support social causes

**5. Marketing Strategy:**

* **Mystery and FOMO:**

    * Minimal social media presence

    * Announcements only for next tour stops and limited-edition releases

    * Encourage word-of-mouth buzz and local media coverage

* **Community Engagement:**

    * Partner with local car clubs and influencers

    * Participate in car shows and events

* **Guerrilla Marketing:**

    * Stickers and posters with cryptic messages around cities

    * Midnight Misfits cars as rolling billboards

**6. Sales Channels:**

* Pop-up shops at each tour stop

* Partner stores offering permanent Midnight Misfits items

* (Potential) Limited online sales for exclusive items

**7. Financial Projections:**

* (Note: Detailed financial projections would be needed, taking into account inventory costs, pop-up shop setup, vehicle maintenance, staffing, marketing, charitable donations, etc.)

* **Revenue:**

    * Clothing sales (we already have huge inventory stocked and ready to be released)

    * Percentage of sales from collaborative items in partner stores

* **Expenses:**

    * Production costs 275,000

    * Travel expenses 45000

    * Pop-up shop setup/tear down 30000

    * Marketing/promotions 15000

    * Staff salaries 300000

    * Charitable donations 300000

*8. Team:**

Founder (former street racer, design expertise)

Megan collier

* Mobile Shop Manager (experience in retail, visual merchandising)

Megan and weekends 

Sub Aryanna Evagene

* Marketing/Social Media Specialist 

JADEN COLLIER

* Driver Team (skilled drivers with passion for car culture)

MEGAN

JOEY

REISLIN

HAILEY

JADEN

ARYANNA

9. Social Impact:**

Dedicate a portion of proceeds to building our own AFFORDABLE and in special circumstances free multi housing units, creating more jobs and doing our part in fighting homelessness in California.

Volunteer for community events and provide driver safety education to high school students 

10. Key to Success:

 Goals::::.

* Cultivate a sense of community and exclusivity.

* Execute successful local partnerships and collaborations.

* Stay true to the mission of social impact.