<登山讀書會 by 香港民主女神 x 阿塗> 以故事改變世事 | <Climbing Reading Club by LLHK x Ah To> Changing the world with stories

註：眾籌以港幣做單位；Optional tips 由Fundrazr收取，可以填 $0 或其他金額。
Note: The crowdfunding is in Hong Kong dollars; Optional tips are collected by Fundrazr, and you can fill in $0 or other amounts.

計劃概要 Overview

香港民主女神今次舉行眾籌，邀請漫畫家阿塗創作《登山讀書會》漫畫，藉此建立民主教育品牌。此計劃希望以漫畫傳播力將香港人爭取民主的故事帶往全球，同時推出插圖書及Figure義賣，目標為運動創造超過124萬捐款。

Lady Liberty Hong Kong is crowdfunding to kickstart a democracy focus brand, based on their “Climbing Reading Club” comics co-created with the local illustrator Ah To. The group hopes to further spread the story of HK’s fight for democracy globally using comics as a communicable medium, and raise funds for HK democratic movement, by launching an illustrated books collection and character figures aiming to create more than HKD 1.24 million in donations.

創造價值，回饋運動 | Create value for the democratic movement

<登山讀書>會透過全球銷售產品直接創造$142萬港幣捐款，將眾籌金額3倍回饋運動，只保留資金持續推行計劃。

Climbing Reading Club will directly generate HKD 1.42 million in donations through global product sales; giving back three times the crowdfunded amount and only retained funds for future developments.

支援612及黃色經濟圈 | Support 612 and the yellow economic circle

<登山讀書會>產品售價30%捐予612人道支援基金(包括同類機構)或寄賣黄店，成為對抗打壓的本錢。

30% of the listed price of "Climbing Reading Club" products will be donated to 612 Humanitarian Support Fund (including similar institutions) or local pro-democracy businesses, providing much-needed resources to stand against persecution.

100%香港製造 | 100% Made in HK

由印刷、注模、上色、包裝、運輸，所有產品100%香港製造。身體力行重建本土工業，擺脫依賴中國。

From molding, injection and colouring, to printing, packaging and transportation, every part of the production process will happen in Hong Kong, becoming part of the effort to revitalise local industries and reduce dependence on China.

生產計劃 | Production Plan

如果眾籌全額達標，資金讓我們可以生產7500隻<登山讀書>Character Figure，及3000套包含第一季共12集的<登山讀書>插圖書。

If the crowdfunding campaign is fully funded, it will enable us to produce 7500 unit of character figures, and 3000 illustrated book sets including all 12 episodes of season 1 "Climbing Reading Club".

外語版<登山讀書會>插畫書

將<登山讀書會>翻譯成多國語言，在英語、法語國家、及日本傳播香港人的故事。同時希望可以參加法國安古蘭國際漫畫節、美國加州聖地牙哥漫畫節、日本東京Comic Market等國際大型漫畫節。

Publish "Climbing Reading Club" in multiple languages to spread the stories of Hong Kong people in English-speaking countries, French-speaking countries, and Japan. At the same time, participate in large-scale international comics festivals such as Angoulême International Comics Festival in France, San Diego Comics Con in the USA, and Tokyo Comic Market in Japan.

長遠計劃 | Long-term plan

捐款後的餘下資金將會用於推行<登山讀書會>，包括後續插圖書季度、生產，於海內外舉行展覽、活動等，讓<登山讀書會>發展更全面，長期回饋運動。

The remaining funds after donations will be used to develop "Climbing Reading Club", including future comic seasons, production, hosting exhibitions or activities locally and abroad, etc., allowing the brand to develop comprehensively and provide long term support for the democratic movement.

*安全起見，所有籌得資金會以合法、已完稅方式保存於海外，不會保存於香港境內，或由身處香港人士控制。For security reasons, all funds will be stored overseas legally and fully taxed, it will not be stored in Hong Kong or controlled by any person located in Hong Kong.

里程碑| Milestones

今次集資可分為3個階段，隨著集資額達到到不同里程碑，團隊可以擴大<登山讀書會>計劃規模。
The crowdfunding campaign has 3 milestones. As the funds raised reached different milestones, our team can expand the scale of the "Climbing Reading Club" plan.

▌里程碑 Milestone 1：HKD $213,000

確定生產全套12集第一季<登山讀書會>插圖書及5款Figure，預計可以創造2倍價值，並產生$42萬捐款。
Confirmed production of season 1 "Climbing Reading Club" comics book set with 12 standalone episodes and 5 character figures. Expected to create value twice the crowdfunded amount and generate HKD $420,000 in donations.

▌里程碑 Milestone 2：HKD $342,000

確定生產里程碑1內所有產品，再加上第二季5款Figure，預計產生HKD $100萬捐款。
Confirmed production of all the products of milestone 1, plus the 5 additional character figures from season 1 "Climbing Reading Club". Expected to generate HKD $1 million in donations.

▌里程碑 Milestone 3：HKD $424,000

確定生產里程碑1、2內所有產品，再加上第二季12集<登山讀書會>插圖書，預計可以創造3倍價值，並產生$127萬捐款。
Confirmed production of all the products of milestone 1 and 2, plus season 2 "Climbing Reading Club" comics book set with 12 standalone episodes. Expected to create value 3 times the crowdfunded amount and generate HKD $1.27 million in donations.

▌里程碑 Milestone 4：HKD $486,000*

推出日文版<登山讀書會>插畫書，同時希望可以參加每次約有75萬參加者的日本東京Comic Market，向日本人傳播香港人的故事。

Publish Japanese version of "Climbing Reading Club" comic books and aim to take part in Comic Market in Tokyo, with an estimated attendance of 750,000, to promote the story of Hong Kongers to Japan.

▌里程碑 Milestone 5：HKD $546,000*

推出英文版<登山讀書會>插畫書，向英美澳加等全球英語圈國家傳播香港人的故事，同時希望可以參加每次約有17萬參加者美國聖地牙哥漫畫節。

Publish English version of "Climbing Reading Club" comic books to promote the story of Hong Kongers to English-speaking countries around the world; such as Britain, America, Australia, and Canada. LLHK also hope to take part in the San Diego Comic Festival in the United States with an estimated 170,000annual attendance.

▌里程碑 Milestone 6：HKD $606,000*

推出法文版<登山讀書會>插畫書，向全球3億法語人口傳播香港人的故事，同時希望可以參加每次約有22萬參加者，歐洲歷史上最悠久的法國安古蘭國際漫畫節。
Publish French version of "Climbing Reading Club" comic books to promote the story of Hong Kongers to 300 million French-speaking population around the world and hope to participate in Angoulême International Comics Festival, the longest-running comic festival in Europe with an estimated 220,000 annual participants.

*外語版<登山讀書會>以在其他國家推廣香港人故事為目的，未必能夠盈利或產生捐款。
The goal of the foreign language version of "Climbing Reading Club" is to promote the stories of Hong Kong people in other countries, it may not be profitable or generate donations.

產品設計 Product Designs

將阿塗筆下搞笑抵死的民女、靜靜雞、連儂仔、獅鳥、銀婆婆忠實重現。
Recreating the Lady L, Nugget, Lennon, Lionbird, and Madam Silver from the comics illustrated by Ah To.

連儂仔、民女、靜靜雞、：「登山讀書會」現正成立！
Lennon, Lady L & Nugget: “Climbing Reading Club” begins now!

獅鳥:「仲扮咩「法治」呀你！」
Lionbird: stop pretending to be the rule of law!

銀婆婆:「民主抗爭動輒十年八載，耐性都好重要呀！」
Madam Silver: democratic movements can take decades to realise, it's important to have patience.

特別制作的集資限定Totebag，上面印有阿塗執筆的第一集<登山讀書會>封面，限量500個，送完即止！
Crowdfund special tote bag with the cover of the first “Climbing Reading Club” episode print as illustrated by Ah To. Limited edition of 500.

<登山讀書會>集結成一季12本書，精美插畫由阿塗執筆，將香港民主運動流傳於世。
"Climbing Reading Club" is assembled into a book set of 12 episodes. The illustrations were drawn by Ah To to spread the Hong Kong democracy movement around the world.

<登山讀書會>以兒童書形式編集，配合內容由淺入深引導對民主自由的思考，成為教育下一代必備。
"Climbing Reading Club" is compiled in the form of board books, with stories introducing concepts of democracy and freedom, it is a must-have book for enlightening the next generation.

<登山讀書會>Figure約高9cm，每本插圖書約闊15cm高15cm。
"Climbing Reading Club" Figures are about 9cm tall, and each illustration book is about 15cm wide by 15cm tall.

*產品呎吋只供參考，可能會因生產限制而作出改動。Product dimensions are for reference only, final size may be changed due to production restrictions.

登山讀書會理念 The idea of Climbing Reading Club

2019年反送中運動過去兩年，港共利用疫情作為政治手段，不斷打壓令街頭抗爭幾近絕跡，於體制內亦不容許任何反對聲音。近一年來的抗爭運動未能獲得太多國際關注，亦因國安法令抗爭者的創意受局限，曾經聞名全球的抗爭創意亦逐漸被消滅。

為了打破困局，香港民主女神團隊構想出以<登山讀書會>建立一個民主教育品牌，以大眾娛樂方法潛移默化，擴闊運動支持面和認知度。<登山讀書會>透過可愛討好的角色，以輕鬆有趣方式敘述香港人的故事。團隊盼望籍着漫畫傳播力凝聚港人，同時跳出同溫層，以簡單易明的內容和角色打動國際觀眾，為香港民主運動爭取更多支持。團隊早前已將<登山讀書會>漫畫上傳至Facebook, Instagram, Twitter, Reddit, 9GAG等平台。反響不俗之餘，更成功令更多外國人意識會到<登山讀書會>是一個關於香港的抗爭故事，引起對民主自由議題的討論。

<登山讀書會>會同時推出figure及插圖書進行義賣。義賣除了讓計劃可以自給自足，長期營運之餘，回饋運動才是主要目標。<登山讀書會>產品會由香港民主女神於全球各種網上渠道出售，於香港亦會招募黃店寄賣，產品售價30%會捐予612人道支援基金或交給參與店家，務求將創造出的價值回饋運動，成為對抗打壓的本錢。團隊以大半年時間搜尋及研究生產方法，務求由印刷、注模、上色、包裝、運輸，計劃等各個層面皆100%香港製造，身體力行重建本土工業，擺脫依賴中國。

香港民主女神一直以非牟利形式運作，由於資金有限實不足以啟動計劃，是次希望透過舉行眾籌集資金，盡快實踐以＜登山讀書會＞為題的教育活動。為了答謝支持者，各捐款者均可以優惠的價錢率先獲得<登山讀書會>產品。

2 years have passed since the 2019 democratic movement in Hong Kong began. The local regime in HK is using the ongoing epidemic as an excuse to suppress public gathering, whilst expelling dissents from political systems and persecuting them. In the past year or so, the democratic movement has been receiving less international attention, and since the National Security Law imposed by Beijing took effect, the once world-renowned creativity of the movement has been dying out, as the safety of expressions is no longer guaranteed.

To break out of this predicament, Lady Liberty HK conceived a plan to build a brand with "Climbing Reading Club", using mass entertainment to raise support and awareness of the democratic movement. Through cute and inviting characters, "Climbing Reading Club" recounts HK's struggle for democracy in a fun and easy-going way. The comic acts as a communicable medium to unite the local population, as well as reaching out to international audiences with the easy-to-understand story, gaining more support for the Hong Kong democracy movement. So far, the comics received a surprisingly welcoming response on social platforms such as Facebook, Instagram, Twitter, Reddit and 9GAG. It allows foreigners to realize it is a story about the struggle in Hong Kong, and aroused discussion around the topic of democracy and freedom.

The <Climbing Reading Club> brand will also launch character figures and illustrated books. Other than allowing the brand to be self-sufficient, the main goal is giving back to the movement. Lady Liberty HK will sell products around the world through various online channels, the team will also recruit local pro-democracy business for consignment. 30% of the listed price will be donated to the 612 Humanitarian Support Fund or given to participating shops, creating values and directly give back to the movement, providing much-needed resources to stand against persecution. After spending over 6 months researching and looking for production partners, they have found ways to produce the products locally. From molding, injection and colouring, to printing, packaging and transportation, every part of the production process will happen in Hong Kong, becoming part of the effort to revitalise local industries and reduce dependence on China.

As a non-profit group that has limited funds, Lady Liberty HK is crowdfunding for the project, hoping to kickstart "Climbing Reading Club" as soon as possible.  The team will be rewarding campaign supporters with their products as soon as they are available.

媒體聯繫 Press Contact:
marketing@ladylibertyhongkong.com