Built on Love and Nostalgia started as a simple question:

Why did the magic of holiday dreaming disappear?🤔

For many of us, the Sears Wish Book wasn’t just a catalog. It was a ritual. We’d sit on the floor, flip through page after page, circle every toy that sparked our imagination's, and compare lists with siblings or friends. It gave the season a heartbeat. It made dreaming an activity worth savoring.

Today’s digital shopping tools are fast but hollow. They offer convenience, not wonder.

.💫 This project exists to bring the wonder back.

Built on Love and Nostalgia is a fully interactive online holiday catalog designed to recapture the feeling of those childhood Wish Books—updated with tools that make sense today.

👨‍👩‍👧‍👦 Family Profiles: Families can create individual profiles, each with its own color or symbol.

❤️ Playful Wishing: They can browse together or separately, marking favorites and assembling wish lists that feel playful rather than transactional.

⚙️ Personalized Navigation: A left-side menu lets users pick age ranges, switch catalog sections, or design a personalized cover that becomes the first page of their household’s edition.

The rewards for supporters follow that same philosophy of joy and participation.

Reward Tier - Features

Standard

• Early access to each edition.

Custom

• Custom cover art (names/family themes),
• Special seasonal pages, 
• Contributor credit

Highest Tiers

• Limited-run printed versions

Supporters also help guide feature development, voting on new tools, new layouts, and new catalog sections.

This matters because this isn’t a simple website. 

• design work
• data organization
• developers
• Imagery licensing
• hosting capacity
• cover-generation tools
• and multi-profile syncing 

The investment ensures this catalog launches polished, scalable, and built to last for many seasons to come.

It is how we make sure the resources are available to build this thing right—real developers, real designers, real hosting, and not the “I’ll patch this together at 2 AM with cold pizza on my desk” version.🥱

You’re helping create an actual product families can enjoy for years.

And that’s where supporters become the heroes of the story.

Every contribution directly builds a new tradition. You’re not just funding a project—

You’re restoring an experience that shaped a generation.

You’re giving families a reason to slow down, explore, and dream again.

You’re turning memories into something new, something functional, something joyful. 

You’re rebooting nostalgia in high definition.

Not a bad legacy for a single contribution.