Hi everyone! My name is Nik (aka The HoneyBee).  I am a San Diego-based art start-up specializing in custom art, portraits, pet portraits, and prints. I am focused on celebrating the LGBTQIA+ community, with a particular emphasis on portraits of drag performers. I aim to create a portfolio of 30 drag portrait paintings and compile them into a book called “Portraits of a Drag Performer,” with a portion of the sales going to The Trevor Project and other charities.

My website is www.TheHoneyBee.org

Why?

Despite growing acceptance, the drag community often lacks mainstream representation, particularly in art.  This project aims to spotlight the beauty and diversity of drag performers through unique art portraits, contributing to increased visibility and representation.

Who?

With a growing acceptance of LGBTQIA+ communities and increasing interest in drag culture, we believe there's a significant market opportunity for our unique art products.  The drag fans of the world are strong, proud, and supportive fans that will embrace the idea of drag art.

What?

The goal of this project is to generate enough so that I can market the book-style portfolio.  There are many art shows, drag shows, and drag conventions that happen annually, but attending them is not an option without the capital to pay for entrance fees and samples of work to sell. 

How?

My marketing strategy involves expanding my audience and growing loyal customers through online platforms, art fairs, and partnerships with LGBTQIA+ organizations.  I am already active on social media and streaming services, often streaming the creation process of my pieces.  I have a decent sized following from this market already.  I opened my art business officially in mid-March 2024 using print on demand services to send my art worldwide.  As of time of writing (May 3, 2024), I have generated about $600 in sales based solely on internet buzz and marketing through social media.

Why is this unique?

My competitive advantage lies in my unique focus on drag portraits, a connection to the LGBTQIA+ community, and a commitment to supporting The Trevor Project among other mental health charities.  

What will the funds be used for?

I am seeking funding to attend more art fairs, drag conventions, run ads, expand our marketing efforts, and fund the creation of our book.

All donations over $100 will recieve a free copy of the book once published as a thank you!