The Pride Lasers Almost Broke the Internet

(and Illuminate too!)

Well we did it.

Embarcadero Plaza was vibrating and the whole city was energized on Friday night when Illuminate turned its 18 lasers up Market Street to kick-off Pride weekend in San Francisco. It was thrilling and magical and fully satisfying. And it was exactly what San Francisco needed to be offering to the world.

Take a peek at the photos and the video above. 

We knew it would be epic, so we went ahead with it, even though our $50,000 fundraising effort was falling short. 

So, we're trying again. Illuminate really needs your support. All the installations we do around the city - 200+ live music shows, the Bay Lights, The Golden Mile, lasers, etc, - are all presented free of charge, without any corporate support. We survive solely through the generosity of people like you.

And a generous supporter has just offered to match all gifts - up to $10,000. Thank you, thank you, thank you amazing, anonymous supporter.

If you enjoyed the installation or if you're just moved by magic that was created - in this pivotal moment in time - we ask for your support to help us raise this final $20,000. Yes, Illuminate raised $11M to bring back the Bay Lights (they're coming soon we promise), but those dollars are going directly into the lights. We operate on a shoestring, with only two full-time employees.

Help us if you can, so we can continue to spread joy and awe across San Francisco and the world.

#Pride #SFPride #Pride2025 #laserart #SanFrancisco #PublicArt #Illuminate #CityofAwe