(watch the demo & overview video)
Dream Big. Do Ridiculous. Achieve Remarkable.
Overview:
An innovative system that gamifies happiness, empowering
participants to transform how they think, function, and
feel. By combining gamification, immersive storytelling, and
actionable wellness strategies, this platform bridges
personal growth with real-world impact via a 3D Immersive
Virtual Festival & Expos along with corresponding
in-person events & experiences.
As an ecosystem, it highlights changemakers—experts,
innovators, and educators—making an impact. Participants
engage with their creations, philosophies and events through
interactive tools and real-world experiences. Their results
drive the narrative for a living life guide,
amplifying changemakers’ messages, offerings &
innovations in meaningful ways while fostering connection,
creation, self-discovery, self-love and self-health in their fans. This system features information, inspiration, insights, and innovations that help participants love better how they think, feel, function, play and dream—fuelling passion, purpose, creativity and productivity. | Core Elements:Participants engage through:
Gamified Tools:
Interactive missions, virtual 3D immersive spaces, and
actionable wellness activities designed to inspire
measurable growth and community engagement.
Fan-Driven Creations: Narratives,
playlists, scenes, virtual worlds and animated shorts—where
the storyline for The Ridiculous trilogies is based on the
notable gains, ahas & breakthroughs of participants and
the changemakers who empowered them. 3D Immersive Shopping Experiences – Powered by AI, these always-open virtual stores allow customers to explore, learn, and shop anytime. Fully customized and e-commerce-enabled, they provide higher engagement, deeper product interaction, and enhanced brand experiences, all driving increased sales and customer loyalty. Participants engage in a supportive community based on authenticity, transparency and accountability that fosters fit advancements, mind enhancements and dream achievement missions to empower their goals.. |
-
THE FOUNDATION:
An ecosystem built on two interconnected pillars:
-
FAME’s Network:
A hub for sourcing changemakers—experts, educators, and
innovators—whose offerings inspire transformation. Aligning with
past FAMErs who have groundbreaking discoveries, innovations and
modalities that enhance well-being, and who would love to be
part of this mission.
- The Ridiculous series : A sci-fi adventure ranked #1 in Happiness, Psychology & Self-Help Humor along with Comedy and Science Fiction. This trilogy embeds humor and immersive storytelling to encourage ahas, mindset shifts and prompts fans to take action within this system.
Unified, these pillars bring actionable wellness, transformation triumphs and community-building to the forefront—creating a platform that gamifies life’s adventure. It appeals to the fitness culture and non-enthusiasts. That’s because the Ridiculous series invites people to earn points and rewards by taking on missions issued by participating changemakers from FAME.
 |  |
Mission
Providing a gamified wellness system that entertains, educates and empowers by unifying those with the insights and innovations with those who would benefit—creating the ultimate Living Life Guide and lasting transformation across physical, mental, and functional well-being.
The Initiative:
This initiative delivers an innovative system that seamlessly integrates self-care, self-growth and overall wellness with gamification, storytelling, creativity and community engagement. Participants gain access to insights, information, inspiration and innovations from industry experts through seminars, workshops, and certifications.
The fully scalable 3D Virtual Space Features:
- Immersive Shopping Experiences
- Marketplace & Festival
- Shop FAME & The Do Ridiculous Stores
- Feature Stage
- Demo & Product Activation Zones
- Videos, Trailers and Movies
- Talk Show, Podcast Studio & Open Mic Nights
- Hall of FAME
- Bookstore, Author Spotlights & Writers Conventions
- Missions, Contests & Challenges
- Leaderboards, Reviews & Testimonials
- Avatar Engagement
- Futuristic Gym: Gamify Your Movement
- Seminars & Workshops
- Networking, Meet-Ups & VIP Parties
- Performances, Speakers, Workouts
- Events, Showcases & Retreats
Demographics -and- Psychographics
The ecosystem appeals to a broad audience across generations:
- Fandom enthusiasts (13–45) : Passionate about immersive storytelling, gamification, and creative escapism.
- Wellness seekers (25+): Professionals, caregivers, and innovators driven by health, self-care, and community.
- Urban professionals & entrepreneurs (30–50+) : Seeking balance, growth, and purpose while managing high-stress lifestyles
- Changemakers (40+): Experts, educators, and innovators providing trusted solutions and transformative ideas.
Participation Options:
-
Founding, Launch & Legacy Members
- An exclusive opportunity for 18 Strategic & Participating Partners to benefit from the opportunities and share in net profits of the project
-
A-La Cart Options:
- Virtual Booths, missions/contests/challenges, branding and exposure.
-
Book Giveaways:
- Social media campaigns, conventions and customized promotions.
Horizon Plan
Phase 1: Foundation
| Phase 2: Distribution
| Launch Events✨ Spring 2025: VIP Events & Networking ✨ Summer 2025: Specialty Events & Retreats ✨ November 2025: Launch of Virtual World ✨ November 2025: Launch of Shopping Store ✨ November 2025: Book Store & Showcase ✨ January 2026: Authors & Writers Convention ✨ Spring 2026: Sci-Fi & Fantasy Convention ✨ Spring 2026: Hall of FAME ✨ Summer 2026: Trilogy Box Set Launch * Tentative Schedule |
* The ‘Showcase Headquarters’: Live location. A space for product placement, product launches, networking, influencer gatherings, unboxing events, content creation, interviews and filming. This is where individuals come to see, sample and experience the discoveries, innovations and creations of participating brands.
* Product Experiences - brands provide experiences to help the team determine how to best integrate them into the book series, marketing campaigns, live event tours, virtual spaces. Can also be used for sampling and prizes.
The Do Ridiculous Initiative is a revolutionary wellness movement
that empowers people to take be fit and happy. By uniting health,
gamification, and storytelling, we can inspire anyone to love better
how they think, feel, act, look function and dream.
Dream Big. Do Ridiculous. Achieve Remarkable.
Perks
- 0 claimed
- 42 remaining
Early Bird Special! Limited Spaces.
This provides you with a 3D display wall with your graphics and/or video featuring your products/service within the expo space with an activation link to your own website, or "custom world".
*Additional Design, if needed @ $150/hr - 1hr minimum
- 0 claimed
- 42 remaining
Get your product or service in the spotlight of the hottest virtual shopping stores! Your brand will take center stage with premium product placement, an eye-catching video or graphic introduction, and an engaging mission, contest, or challenge designed to captivate customers and game players. Turn passive shoppers into active fans and watch your brand thrive in this dynamic digital marketplace!
* Affiliate Commission participation required for this package
- 0 claimed
- 42 remaining
Own the Spotlight! Secure a year-long residency on the Main Feature Stage or Talk Show Zone , where you’ll command a weekly time slot to captivate audiences, grow your brand, and connect with new fans. Whether you’re showcasing talent, sharing insights, or launching big ideas, this is your platform to shine and build a loyal following!
- 0 claimed
- 42 remaining
Early Bird Special! Limited Spaces.
This provides you with 3 "virtual walls" to display your graphics and/or video featuring your products within the expo space with an activation link to your own website, or "custom world".
*Additional Design, if needed @ $150/hr - 1hr minimum
- 0 claimed
- 42 remaining
Customized and Private “World” e-commerce enabled.
Visitors are "transported" to your own scene (3D Immersive Website) Fully Customized, Branded and Private Space, e-commerce enabled. Your own 3D Immersive Website!
Also includes "Stage Residency": The Stage is Yours! Secure a residency on the Main Feature Stage or Talk Show Zone for the year. Weekly or Monthly time slot access to engage an audience, build a brand and following and reach new fans.
Your Imagination. Your Vision. Your Time To Shine.
Create your space into a prime location and deluxe virtual booth, storefront, meeting space, product launch, training sessions, showcase, boardroom, one-to-one meetings, workshops or more!
Includes set-up, custom branding, e-commerce enabled with Shopify, or direct link to external website.
Includes 5 hrs design time. Additional Design @ $150/hr - 2hr minimum
Demo Stage, Specialty Zone, Unique Experience, Product Activations, AI-infused Avatar… your imagination is your virtual canvas 😎
Includes 3 Hrs Design time, extra design @ $150/hr - 2 hr min
- 0 claimed
- 5 remaining
-
Opportunity to Participate in the Profitability Pool
- 10% of Net Profits are Distributed Annually at a proportional rate to contribution
- Book Series: Cameo, Product Mentions and/or Storyline Integration, Glossary
- Product Placement: Virtual, Live, Talk Show, Stage, “Showcase Headquarters”
- Branded Customized Animated Video/Shorts and Graphics
- Branded Book Giveaways
- Mission/Contests
- Product Listed in the “Main Shopping Store” *
- Leaderboards, Testimonials & Reviews
- Integration in relevant email newsletter campaigns
- Talk Show Interview - 3D Avatar
- Interview included in Audiobook Series
- Live Event Exposure
- Exclusive Networking, Masterminds and VIP Events
- Shelf Space in the Virtual Store & Shopping Experience
-
Virtual Booth
- This provides you with 3 "virtual walls" to display your graphics and/or video and featured your products within the expo space with an activation link to your own website, or "custom world". Includes 2 hr design time.
* Additional Design @ $150/hr
* 3 or more product/service experiences to be provided for the team
* To be listed in the Main Shopping Store an affiliate commission must be provided
* Additional costs may apply for specific social media campaigns, live events, giveaways and other customized promotions
* The Ridiculous social media team will work together with your marketing and social media teams to create a collaborative campaign to engage your current customers and clients and reach new ones.
* * 2 Year Commitment, with first rights of participation for Year 3 and beyond
- 0 claimed
- 5 remaining
Also Includes:
- Customized Social Media Promotions & Video Shorts
- Expo Branding
- Integration in relevant media releases, promotional materials and campaigns
- Stage Residency
-
Custom “World”
- Fully customized immersive space
- E-Commerce enabled
- Multiple “scenes”, sections and feature areas
- Up to 5 hours design
* Additional Design @ $150/hr
* 3 or more product/service experiences to be provided for the team
* Additional costs may apply for specific social media campaigns, live events, giveaways and other customized promotions
* The Ridiculous social media team will work together with your marketing and social media teams to create a collaborative campaign to engage your current customers and clients and reach new ones.
* 2 Year Commitment, with first rights of participation for Year 3 and beyond
- 0 claimed
- 5 remaining
Everything in Other Packages…ENHANCED!
-
- Seat on the Advisory Council
- Featured Branding in the Virtual World, live events, and social media campaigns.
- Prime Virtual Space
- Feature Areas within the Expo
- Enhanced Data & Analytics
* 2 Year Commitment, with first rights of participation for Year 3 and beyond
- 0 claimed
- 3 remaining
Also Includes:
- Seat on the Advisory Board
- Full Brand Integration
* 3 Year Commitment, with first rights of participation for Year 4 and beyond
Align Your Brand with The Ridiculous. Help Spread The Message. This package gets you 42 books/audiobooks with that will be distributed through social media campaigns, video trailers and as part of the initiative on your behalf. Promotions and campaigns branded to you and/or your mission or contest.
Purchase this package and we will have 100 books distributed —on your behalf—as gifts, prizes and promotions at key industry events, community centres, schools, participating organizations, and conventions. Of course, it features your own custom bookmark, as well as a QR code and customized promotion campaigns.
Some of the participating organizations include:
-
Hindi's Libraries — an international
nonprofit that donates books all over the world. Since inception
in 2018, they have collected more than 525,000 books and partnered
with 800 organizations worldwide, including ours!
- Little Free Library — a nonprofit organization with a mission to be a catalyst for building community, inspiring readers, and expanding book access for all through a global network of volunteer-led Little Free Library book-exchange boxes.
Help spread the message! Features a customized bookmark showcasing your alignment with the mission.
Meet the Founders
Jeffrey Kippel & Mindy Blackstien
Influencers of Influencers
 | Jeffrey and Mindy—a husband and wife team of over 25 years—are visionaries with 150,000+ hours of experience transforming lives through fitness, wellness, entertainment and by hosting over 250 events worldwide. They pioneered natural bodybuilding and its offshoots—the fitness model industry and physique competitions—creating niche cultures that thrives today. Through the FAME World Tour, FAME: Fitness And Model Expo, the World Natural Sports Organization, and hit TV shows like their #1 program on TSN Canada, they empowered millions to transform their bodies and minds, built communities and a niche culture.
They also co-founded the BodyPROUD movement, fostering
transformative journeys for people worldwide. They currently sit as Board Members of the Canadian Authors Association, and are the authors of The Ridiculous series— a trilogy of sci-fi comedy books filled with laugh out loud moments and meaningful mindset shifts.
|
An Impactful History
Pioneers of natural bodybuilding and fitness modeling, creators of highly rated TV productions, and publishers of internationally recognized lifestyle magazines.
Published Canada’s first Environmental Magazine; the FAME International Lifestyle Magazine & The Ridiculous Series.
FAME World Tour:
- Over 250 Events across: Canada, USA, Australia, South Africa, Eastern Africa, Philippines, UK, Europe, Caribbean
- Tiered Events leading into the Annual FAME World Championships
- Average event:
- Regional Events: 75 Participants
- World Championships 300-700 Participants
- Spectators 3-5/athletes + public attendees
- Over 15,000 athletes participated
World Natural Sports Organization:
- International Sanctioning Body and Athlete Organization
- Advocacy, Memberships Services, Drug Testing, Resources
- Sanctioned Event hosted worldwide
FAME: Fitness And Model Expo:
- Largest Fitness Consumer Expo in Canada for 5 years
- Industry Destination Event held in Toronto
-
Peak Event:
- Events included: Bodybuilding, Fitness, Fitness Model, Physique Model, Bikini Model, Cheerleading, Dance, Obstacle Course, Sport Aerobics, Martial Arts, Arm Wrestling
- 450 Exhibitors
- 5 Event Stages
- 3 Industry Conferences
- 1,000+ Competing Athletes
- Television Productions
BodyProud Community:
- Top 100 websites in Canada at the time
- Average Traffic of 4,500 unique visitors per day
- 30% returning over 200 times per month
- Reached 10,000 members within first 9 months
- Prompted International Press Conference
- United Warring Nations in Africa to walk for days— in the spirit of “BodyPROUD”
Television :
- TSN Fitness Series & Musclemania Canada
- #1 Rated Non-Live Sporting Event Show
- Over 200 airings; used for counter-programming
- Televisions shows produced in: South Africa, UK, Philippines, US and for Canadian Army TV (distributed to bases worldwide)
FAME Lifestyle Magazine:
- Quarterly magazine with worldwide distribution
- Passthrough rate of 7-10; beyond industry stats
FAME Model & Talent Agency:
- Exclusive agency for fitness athletes
- ”Go-To” agency in Canada
Assets/Goodwill
- 30,000+ photos and images
- 2,000+ hours of video footage
- BodyPROUD community with 11,000 members
- Email database of 20,000+ with extended reach of 30M+ in over 25 countries
- Social media 75K+
- Influencers of Influencers
- Signed event posters, magazines and memorabilia
 |  |
Criteria for Vendor, Sponsor, Partner and Investor Participation
We are committed to building a well-being ecosystem that embodies authenticity, transparency, and accountability to help anyone “rethink FiT”. Its focus is to share wholesome products and proven methods that yield notable gains in one’s physical, mental, emotional, functional or spiritual well-being—enabling anyone to make Fit Advancements, Mind Enhancements and have Dream Achievements.
Our ecosystem engages changemakers who share these core values and wish to contribute to the larger mission of promoting happiness, self-health, or self-empowerment. Those who do are invited to participate as vendors, partners or investors.
Whether in nutrition, fitness, mindfulness, or lifestyle, partners must demonstrate integrity and authenticity in their offerings, ensuring that what they bring to our community enhances the well-being of individuals in meaningful ways. They must prioritize transparency in their operations, providing clear, truthful communication about their products, services, and environmental impact. We seek brands accountable for their ecological footprint, implementing sustainable practices that minimize harm to the planet, taking active steps toward reducing waste, promoting renewable resources, and embracing eco-friendly materials and processes.
Together, we can make a difference.
The Ridiculous Books
“It’s so ridiculous. It’s a riot to read.” - The International Review of Books
Dive Into the Most Ridiculous Adventure This Side of the Milky Way!
In a universe where reality bends and the absurd rules, one clueless crew embarks on a cosmic joyride to explore life, the universe, and everything in between.
Meet the travelers: a free-spirited alien thrilled to have landed on Earth (accidentally); a prankster AI convinced it’s the galaxy’s greatest comedian (self-proclaimed); a logical budgie certain life is one big musical (it is, but only for him); and a curious android eager to experience it all.
And then there’s the Earthling—a soul dropped unexpectedly into an alien body, ready for an unforeseen, mind-altering, mood-shifting adventure.
As their paths crisscross through bizarre worlds, they encounter twists that defy common sense and uncover insights inviting you to unlearn, rethink, and laugh out loud. In fact, each discovery offers just enough wisdom to make you go, “Wait, what?”
The Ridiculous is a story for all ages, brimming with clever satire and whimsical characters who are as unique as they are relatable.
Bonus: If you’re a fan of The Hitchhiker’s Guide to the Galaxy, this is your next outrageous ride—a story to ponder, discuss, and share with every sci-fi and comedy lover you know.
Ranked #1 in Comedy, Science Fiction, Self-Help & Psychology Humor, and Happiness.
Get it today: https://a.co/d/2emS0vf
It’s on Amazon, Kindle, Audible, Spotify and most audiobook retailers
- 0 claimed
- 42 remaining
Early Bird Special! Limited Spaces.
This provides you with a 3D display wall with your graphics and/or video featuring your products/service within the expo space with an activation link to your own website, or "custom world".
*Additional Design, if needed @ $150/hr - 1hr minimum
- 0 claimed
- 42 remaining
Get your product or service in the spotlight of the hottest virtual shopping stores! Your brand will take center stage with premium product placement, an eye-catching video or graphic introduction, and an engaging mission, contest, or challenge designed to captivate customers and game players. Turn passive shoppers into active fans and watch your brand thrive in this dynamic digital marketplace!
* Affiliate Commission participation required for this package
- 0 claimed
- 42 remaining
Own the Spotlight! Secure a year-long residency on the Main Feature Stage or Talk Show Zone , where you’ll command a weekly time slot to captivate audiences, grow your brand, and connect with new fans. Whether you’re showcasing talent, sharing insights, or launching big ideas, this is your platform to shine and build a loyal following!
- 0 claimed
- 42 remaining
Early Bird Special! Limited Spaces.
This provides you with 3 "virtual walls" to display your graphics and/or video featuring your products within the expo space with an activation link to your own website, or "custom world".
*Additional Design, if needed @ $150/hr - 1hr minimum
- 0 claimed
- 42 remaining
Customized and Private “World” e-commerce enabled.
Visitors are "transported" to your own scene (3D Immersive Website) Fully Customized, Branded and Private Space, e-commerce enabled. Your own 3D Immersive Website!
Also includes "Stage Residency": The Stage is Yours! Secure a residency on the Main Feature Stage or Talk Show Zone for the year. Weekly or Monthly time slot access to engage an audience, build a brand and following and reach new fans.
Your Imagination. Your Vision. Your Time To Shine.
Create your space into a prime location and deluxe virtual booth, storefront, meeting space, product launch, training sessions, showcase, boardroom, one-to-one meetings, workshops or more!
Includes set-up, custom branding, e-commerce enabled with Shopify, or direct link to external website.
Includes 5 hrs design time. Additional Design @ $150/hr - 2hr minimum
Demo Stage, Specialty Zone, Unique Experience, Product Activations, AI-infused Avatar… your imagination is your virtual canvas 😎
Includes 3 Hrs Design time, extra design @ $150/hr - 2 hr min
- 0 claimed
- 5 remaining
-
Opportunity to Participate in the Profitability Pool
- 10% of Net Profits are Distributed Annually at a proportional rate to contribution
- Book Series: Cameo, Product Mentions and/or Storyline Integration, Glossary
- Product Placement: Virtual, Live, Talk Show, Stage, “Showcase Headquarters”
- Branded Customized Animated Video/Shorts and Graphics
- Branded Book Giveaways
- Mission/Contests
- Product Listed in the “Main Shopping Store” *
- Leaderboards, Testimonials & Reviews
- Integration in relevant email newsletter campaigns
- Talk Show Interview - 3D Avatar
- Interview included in Audiobook Series
- Live Event Exposure
- Exclusive Networking, Masterminds and VIP Events
- Shelf Space in the Virtual Store & Shopping Experience
-
Virtual Booth
- This provides you with 3 "virtual walls" to display your graphics and/or video and featured your products within the expo space with an activation link to your own website, or "custom world". Includes 2 hr design time.
* Additional Design @ $150/hr
* 3 or more product/service experiences to be provided for the team
* To be listed in the Main Shopping Store an affiliate commission must be provided
* Additional costs may apply for specific social media campaigns, live events, giveaways and other customized promotions
* The Ridiculous social media team will work together with your marketing and social media teams to create a collaborative campaign to engage your current customers and clients and reach new ones.
* * 2 Year Commitment, with first rights of participation for Year 3 and beyond
- 0 claimed
- 5 remaining
Also Includes:
- Customized Social Media Promotions & Video Shorts
- Expo Branding
- Integration in relevant media releases, promotional materials and campaigns
- Stage Residency
-
Custom “World”
- Fully customized immersive space
- E-Commerce enabled
- Multiple “scenes”, sections and feature areas
- Up to 5 hours design
* Additional Design @ $150/hr
* 3 or more product/service experiences to be provided for the team
* Additional costs may apply for specific social media campaigns, live events, giveaways and other customized promotions
* The Ridiculous social media team will work together with your marketing and social media teams to create a collaborative campaign to engage your current customers and clients and reach new ones.
* 2 Year Commitment, with first rights of participation for Year 3 and beyond
- 0 claimed
- 5 remaining
Everything in Other Packages…ENHANCED!
-
- Seat on the Advisory Council
- Featured Branding in the Virtual World, live events, and social media campaigns.
- Prime Virtual Space
- Feature Areas within the Expo
- Enhanced Data & Analytics
* 2 Year Commitment, with first rights of participation for Year 3 and beyond
- 0 claimed
- 3 remaining
Also Includes:
- Seat on the Advisory Board
- Full Brand Integration
* 3 Year Commitment, with first rights of participation for Year 4 and beyond
Align Your Brand with The Ridiculous. Help Spread The Message. This package gets you 42 books/audiobooks with that will be distributed through social media campaigns, video trailers and as part of the initiative on your behalf. Promotions and campaigns branded to you and/or your mission or contest.
Purchase this package and we will have 100 books distributed —on your behalf—as gifts, prizes and promotions at key industry events, community centres, schools, participating organizations, and conventions. Of course, it features your own custom bookmark, as well as a QR code and customized promotion campaigns.
Some of the participating organizations include:
-
Hindi's Libraries — an international
nonprofit that donates books all over the world. Since inception
in 2018, they have collected more than 525,000 books and partnered
with 800 organizations worldwide, including ours!
- Little Free Library — a nonprofit organization with a mission to be a catalyst for building community, inspiring readers, and expanding book access for all through a global network of volunteer-led Little Free Library book-exchange boxes.
Help spread the message! Features a customized bookmark showcasing your alignment with the mission.
