It’s time to rethink well-being. To make fitness fun and make mental wellness more approachable. Because being fit is beyond strength and appearance, it requires us to take action on our mental, emotional, social, spiritual and functional health too.
We are emporing people to love better how they think, feel, act, look, function and dream by connecting them with information, inspiration, insights and innovations . We are doing this by merging humor, entertainment and actionable gamified wellness strategies alongside an immersive 3D virtual festival and education platform.
The Do Ridiculous Universe
The Do Ridiculous Universe is a cutting-edge ecosystem and gamified virtual platform where wellness, storytelling, entertainment and technology intersect.
Designed to engage audiences through humor, creativity, and actionable insights, this immersive space offers interactive missions, challenges, and rewards that make well-being an enjoyable journey. Inspired by the sci-fi comedy series The Ridiculous, the platform integrates elements of gaming, animation, and community-building to captivate underserved audiences, including gamers, sci-fi enthusiasts, and fantasy fans.
With a trilogy of trilogies, audiobooks, and animated content as its foundation, The Ridiculous Universe creates endless opportunities for strategic integration through brand placements, product showcases, and interactive storytelling.
It’s a dynamic environment where health meets fun, offering partners a unique way to connect with global audiences through books, audiobooks, animated shorts & videos along with cutting-edge virtual experiences.
Featuring: The FAME Reunion Festival
The FAME Reunion Festival is a landmark event that celebrates the convergence of fitness pioneers, influencers, and enthusiasts with a focus on innovation, community, and inspiration, taking place in both a cutting edge 3D immersive virtual space along with in-person red-carpet events.
Building on the legacy of the FAME World Tour, FAME: Fitness And Model Expo, Canada’s largest fitness consumer expo at the time, The World Natural Sports Organization and the BodyPROUD Social Initiative, this event brings together industry leaders & pioneers, influencers, wellness innovators, and fans to explore new possibilities in health and fitness.
With a robust following of industry pioneers, influencers, athletes, wellness professionals, fitness enthusiasts and fans, the festival is set to reach millions through live events and virtual platforms.
Attendees will engage in fun events and performances, workshops, seminars, and showcases featuring cutting-edge wellness products, actionable insights, and authentic role models, including The ‘Hall of FAME’, featuring industry stars and icons.
For strategic partners, the festival offers unparalleled opportunities for visibility and collaboration through branded spaces, live product experiences, and networking with key influencers in the industry.
This is more than an event; it’s a movement that redefines wellness and connects communities in impactful ways.
Horizon Plan
Phase 1: Content Creation
- Ecosystem Build
- Storyline/Brand Integrations
- Animated Shorts, Videos, Interviews
- Media, Industry & Influencer Demos & Introductions
- Strategy Sessions & Strategic Collaborations
Phase 2: Distribution - begins Spring 2025
- Engagement Campaigns
- Newsletters, Chatbots, Influencers
- Industry Events & Conventions
- Social Media Campaigns
- Tuning In Talk Show Interviews
Phase 3: Launch Events
✨ Spring 2025: VIP Events, Networking & Meetups
✨ Summer 2025: Specialty Events & Retreats
✨ November 2025: Sci-Fi & Fantasy Writers & Fan Convention
✨ January 2026: FAME Reunion Festival
✨ March 2026: Worldwide Launch - Virtual & In-Person
Next Steps
If we haven’t had a meeting yet, that is the first step 😎 Book it here: https://calendly.com/doridiculous
Otherwise, here’s what to do next.
1. Get a copy of The Ridiculous: Book 1 on Amazon, Kindle or Audible for yourself: www.DoRidiculous.com
2. Choose a perk from the options below. Help spread the message with the book bundles and gain exposure and opportunities and the festival.
3. Send 2 product experiences.
Perks
Send a a complimentary audiobook of The Ridiculous: Book 1 to someone who will enjoy the experience.
Spread the message by gifting 3 copies of the ebook of The Ridiculous: Book 1 to those who need a good laugh, escape or mindset shift.
A combination of 10 ebooks, audiobooks and paperback books will be distributed as prizes, gifts and promotions on your behalf through online campaigns, at events, conventions or distributed to Community Centres, Schools, Libraries and Participating Organizations such as:
Spread The Message and provide 42 books (combination ebooks and audiobooks) through social media , customized promotions, videos and campaigns recognizing your brand.
Spread the Message and inspire those who need it most with copies of The Ridiculous and a customized bookmark showcasing your brand.
100 Paperback books are distributed to Community Centres, Schools, Libraries and Participating Organizations such as:
- Hindi's Libraries is an international nonprofit that donates new and gently used books all over the world, spanning across the US, Canada, Israel, India, Puerto Rico, St. Lucia, Mexico, South America, Haiti and Africa. Since their inception in 2018, they have collected more than 525,000 books and partnered with 800 organizations worldwide.
- Little Free Library is a nonprofit organization with a mission to be a catalyst for building community, inspiring readers, and expanding book access for all through a global network of volunteer-led Little Free Library book-exchange boxes.
180 books distributed as gifts, prizes and promotions with a custom branded bookmark!
This will be at conventions, events, and targeted promotional campaigns via customized graphics, videos, shorts and interviews. This is a combination of ebooks, audiobooks and paperback, along with unique bookmarks.
- 0 claimed
- 38 remaining
Early Bird Special! 42 Limited Spaces. 38 Remain.
Your
Imagination. Your Vision. Your Time To Shine.
Create your space into a virtual booth, storefront, meeting space, product launch, training sessions, showcase, boardroom, one-to-one meetings, workshops or more!
Monthly Subscription starts $150
- 0 claimed
- 17 remaining
Early Bird Special! 18 Limited Spaces. 17 Remain.
Your
Imagination. Your Vision. Your Time To Shine.
Create your space into a virtual booth, storefront, meeting space, product launch, training sessions, showcase, boardroom, one-to-one meetings, workshops or more!
Monthly Subscription starting at $150
Book readings, events, networking and merchandising. Fully Customized, Branded and Private Space, e-commerce enabled.
Monthly subscription starting at $150
- 0 claimed
- 11 remaining
Early Bird Special! 11 Limited Spaces.
Your Imagination. Your
Vision. Your Time To Shine.
Create your space into a prime location and deluxe virtual booth, storefront, meeting space, product launch, training sessions, showcase, boardroom, one-to-one meetings, workshops or more!
Monthly Subscription starts $150
This includes virtual wall banners, display banners, floor graphics, holograms and 3D imagery within the festival space.
Your product or brand featured within the festival space, strategically placed and interactive.
Specialty Zones, Experiences and Product Activations.
Fully Customized, Branded and Private Space, e-commerce enabled.
Monthly subscription starting at $150
Meet the Founders
Meet: Jeffrey Kippel & Mindy Blackstien
Laugh Your Way to Happiness with Jef & Mindy!
Meet Jef and Mindy, a dynamic husband-and-wife team who have been revolutionizing the fitness world for over 25 years. They pioneered natural bodybuilding and its offshoots—fitness model and physique competitions—creating a niche industry that thrives today. Through the FAME World Tour, FAME: Fitness And Model Expo, the World Natural Sports Organization, and hit TV shows like their #1 program on TSN Canada, they empowered millions to transform their bodies and minds. Hosting over 250 events around the world, building communities and a niche culture, they are influencers of influencers
But they didn’t stop there. Realizing that external transformation isn’t the full picture, they spent the last decade delving into happiness, well-being, and self-love. Their journey led to the creation of the Ridiculous book series, with its first installment topping Amazon’s charts in categories like Comedy, Science Fiction, Self-Help and Happiness. It’s an epic sci-fi comedy adventure fille with memorable laugh out moments and meaningful mindset shifts.
Their message? “Dream Big. Do Ridiculous. Achieve Remarkable.”
Now, Jeff and Mindy are launching The Ridiculous Universe, a transformative multimedia project that integrates a 9-part book series with an immersive 3D virtual world. This unique initiative fuses science fiction, comedy, wellness and personal empowerment, making mental health and wellbeing fun, inclusive and more approachable while offering participants a comprehensive experience that promotes happiness, well-being, and actionable personal growth.
Send a a complimentary audiobook of The Ridiculous: Book 1 to someone who will enjoy the experience.
Spread the message by gifting 3 copies of the ebook of The Ridiculous: Book 1 to those who need a good laugh, escape or mindset shift.
A combination of 10 ebooks, audiobooks and paperback books will be distributed as prizes, gifts and promotions on your behalf through online campaigns, at events, conventions or distributed to Community Centres, Schools, Libraries and Participating Organizations such as:
Spread The Message and provide 42 books (combination ebooks and audiobooks) through social media , customized promotions, videos and campaigns recognizing your brand.
Spread the Message and inspire those who need it most with copies of The Ridiculous and a customized bookmark showcasing your brand.
100 Paperback books are distributed to Community Centres, Schools, Libraries and Participating Organizations such as:
- Hindi's Libraries is an international nonprofit that donates new and gently used books all over the world, spanning across the US, Canada, Israel, India, Puerto Rico, St. Lucia, Mexico, South America, Haiti and Africa. Since their inception in 2018, they have collected more than 525,000 books and partnered with 800 organizations worldwide.
- Little Free Library is a nonprofit organization with a mission to be a catalyst for building community, inspiring readers, and expanding book access for all through a global network of volunteer-led Little Free Library book-exchange boxes.
180 books distributed as gifts, prizes and promotions with a custom branded bookmark!
This will be at conventions, events, and targeted promotional campaigns via customized graphics, videos, shorts and interviews. This is a combination of ebooks, audiobooks and paperback, along with unique bookmarks.
- 0 claimed
- 38 remaining
Early Bird Special! 42 Limited Spaces. 38 Remain.
Your
Imagination. Your Vision. Your Time To Shine.
Create your space into a virtual booth, storefront, meeting space, product launch, training sessions, showcase, boardroom, one-to-one meetings, workshops or more!
Monthly Subscription starts $150
- 0 claimed
- 17 remaining
Early Bird Special! 18 Limited Spaces. 17 Remain.
Your
Imagination. Your Vision. Your Time To Shine.
Create your space into a virtual booth, storefront, meeting space, product launch, training sessions, showcase, boardroom, one-to-one meetings, workshops or more!
Monthly Subscription starting at $150
Book readings, events, networking and merchandising. Fully Customized, Branded and Private Space, e-commerce enabled.
Monthly subscription starting at $150
- 0 claimed
- 11 remaining
Early Bird Special! 11 Limited Spaces.
Your Imagination. Your
Vision. Your Time To Shine.
Create your space into a prime location and deluxe virtual booth, storefront, meeting space, product launch, training sessions, showcase, boardroom, one-to-one meetings, workshops or more!
Monthly Subscription starts $150
This includes virtual wall banners, display banners, floor graphics, holograms and 3D imagery within the festival space.
Your product or brand featured within the festival space, strategically placed and interactive.
Specialty Zones, Experiences and Product Activations.
Fully Customized, Branded and Private Space, e-commerce enabled.
Monthly subscription starting at $150
