Get to Know The Authors

Jeffrey Neil Kippel & Mindy Heather Blackstien

Meet Jeff and Mindy! 

Dream Big. This dynamic married duo of more than 25 years, revolutionized fitness in the early 2000s, launching the sport of natural bodybuilding and its spinoffs: fitness, fitness model, muscle model and physique competitions. Their efforts birthed a niche industry that thrives today. 

Do Ridiculous . Determined to provide a platform for ordinary people to become their extra ordinary, Jeff and Mindy produced the FAME World Tour, created the World Natural Sports Organization (WNSO), published international wellness magazines, established a top-tier fitness talent agency, and produced a TV series featuring them in multiple countries, including a #1 hit in Canada on TSN.

Achieve Remarkable .Their initiatives empowered millions to embark on transformative physical journeys. With that type of experiential wisdom, many went on to become wellness specialists, influencers, and innovators, each further empowering others with their insights, discoveries, and self-enriching experiences.

Plot Twist. Jeff and Mindy realized that looking like a superhero doesn’t mean feeling like one. Impressive physiques and model appearances alone do not equate to happiness.

They Did It Once . So Jeff & Mindy embarked on a quest to redirect their efforts. They spent a decade gathering wisdom from experts in happiness, wellbeing, and self-love. Through their own transformations, mindset shifts, and heightened awarenesses, they became equipped to course correct.

They Are Doing It Again . Launching it off is a series of books embedded with messages of empowerment and expert-guided actions designed to help readers notably improve how they think, function, and feel.

This Time with YOUR Help . We created perks that you can peruse and choose. These perks were designed to help us and benefit you. Choose the one that catches your attention. Whether you're a fan of the series or a Soulpreneur motivated to collaborate on the bigger picture, there's a perfect perk waiting for you.

Step 1…Laugh Your Way to Happiness. Seems Amazon agrees that laughter and joy are linked. That’s because The Ridiculous soared to #1 in Comedy AND HAPPINESS! Note: while laugh-out-loud, the underlying messages do run deep. ( The Ridiculous also got a #1 ranking in Self-Help & Psychology Humor.)

So Let’s Bring Happy Back . As readers of this campaign, you are invited to enjoy the series as they come out—OR—you could embark on ridiculous, yet life-enhancing  missions to uplevel yourself and transform. You’d gain access to a network of innovators, specialists, events, and cheerleaders to support, recognize, and celebrate you. Those of you who are experts—this is your chance to share your wisdom, showcase your creations, and issue missions too. Plus, the visionaries amongst us are invited to be part of the round table and strategy sessions.

Dream Big. Our hope is to celebrate, validate, recognize and reward all breakthroughs, transformations, creations, proud 'ME' moments, and triumphs, while you discover wholesome products, proven methods, and authentic role models among you.

Do Ridiculous. Share your  “Dream Big. Do Ridiculous. Achieve Remarkable.” Story. If your share inspires others to achieve their remarkable, you can earn ridiculous rewards!

Achieve Remarkable. Jeff and Mindy’s passion and purpose already filled a significant void in society, and they are ready to do it again—this time together with you. Join along: Dream Big - Do Ridiculous - Achieve Remarkable. 

#DoRidiculous #DoRi

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A Deeper Dive: Get to Really Know Jeff & Mindy

In a dynamic partnership spanning 25 years, Mindy & Jeff, a powerhouse duo, have been known to transform their seemingly RIDICULOUS dreams into the remarkable.

The Fitness Revolution

Jeff & Mindy’s first seemingly “RIDICULOUS” venture together ended up birthing a movement—a niche culture that actually revolutionized the entire fitness landscape.

Most significantly, Jeff & Mindy’s FAME World Tour empowered millions of people to superhero-up their body without the use of steroids—something they were told was too RIDICULOUS to be taken seriously.

Yet, the results of their ridiculous efforts ultimately encouraged people to become an artist to their physique, and treat their body as their canvas. In doing so, a bodybuilder was redefined as something anyone could become, without steroids, regardless of gender or culture, and at any age, shape, size and stage of life.

Individuals all around the world harnessed FAME’s offerings and embarked on journeys of personal transformation. Each got to unveil their inner star becoming an athlete prepping for the event, a fitness model getting to showcase their physique on stage, a sculptor sculpting their own body, and a performer expressing themselves.

Empowerment Space

After years of providing transformative platforms and pathways for wellness innovators, influencers, experts and athletes, Jeff & Mindy came to realize that looking like a superhero, and performing like a superstar, doesn’t always mean feeling like one. Beyond appearance, you must take action to uplevel how you think, function, heal and feel. And with that AHA, they had a mindset shift, and went on a RIDICULOUS quest to figure out how to course correct. Now after a decade of challenges—including claims their dreams were too RIDICULOUS, Jeff & Mindy figured out how to transform voids into victories. A gamified system to empower anyone to be accountable to themselves so as to achieve (or discover) their wants, needs, goals, desires, and dreams. Through the discovery process, Jeff & Mindy mentored under leaders in mindset, health and healing, human potential, gamification, engagement, business coaching, spirituality and accountability. This is why The Ridiculous series is filled with golden nuggets gleaned from thought leaders, spiritual gurus & wellness detectives across all realms of empowerment and health. There are even rewards available for those of you who are game to “Dream Big. Do Ridiculous. Achieve Remarkable.”

  Their Professional Lives

 The Ridiculous Series:

Personal Life

Jeff & Mindy are a couple of 25 years. Engaged after 6 months, married on a whim (it was the middle of winter), they have created, worked and played together ever since. That’s because they enjoy spending time together, and appreciate similar things.

They love nature hikes, brain-blissing, food, reading, photography, local live music, flower sticks, music festivals, concerts and dancing at the front of the stage. Ridiculous to some, perhaps yet as adults they are keen to learn keyboard, guitar (and possibly drums, harmonica and singing). In more seemingly RiDICULOUS news (even to them), Jeff & Mindy were knighted by archbishops. If you wish, you may refer to them as Sir Jeffrey Neil and Dame Mindy Heather. If you do, please curtsy too. PLUS, they were even adopted into an Indigenous community, and officially became members of the Taino tribe. Dog folk their whole lives, Jeff & Mindy did the RIDICULOUS to see if they were cat people too. Turns out they are. Their sweet Oracle Spirit Spirit, affectionately known as Aura, is quite the talkative fitness-flipping cat. If Little Dude, Stomp and Boskoh were still around they may have eaten her though.

Their Dream

While it may seem RIDICULOUS to you, Mindy & Jeff actually hope The Ridiculous series inspires YOU to turn your seemingly ridiculous concepts into remarkable accomplishments. So get creative, let your imagination run wild, complete a project or embark on a mission. Need inspiration? Share your vision of The Ridiculous characters, scenes and songs. Your creations may get selected!

#DoRidiculous www.DoRidiculous.com #DoRi

Yes, Jeff & Mindy know ridicule. They have been told their visions do not make sense. No one would go for it. Yet they persevere. They follow their gut. This time, you can join them and achieve remarkable together.

Some of their past clients have included:

Jeffrey & Mindy along with their athletes and event tours have appeared on:

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Named a #1 Bestseller , across a wide range of categories on Amazon, “The Ridiculous” is the laugh-out-loud sensation that’s taking readers by storm. Infused with meaningful messages, it is more than just a story; it's our vessel to empower self-growth, self-health and self-love.
 

“It’s so ridiculous. It’s a riot to read.”
- The International Review of Books, UK

“Bizarre, intelligent and hilarious.”
- Mike Evans, Literary Agent, USA

”A fun, whimsical story that got me through a hard time.”
- Anders Haywood, Fan, Australia

“This is a 5-star read for teens and adults alike!”
- Susan Schwartz, Author, Editor, Publicist, Canada

Through heartfelt adventures of these characters, readers find themselves laughing out loud, having AHA moments, and experiencing profound mindset shifts.

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The Storyline

Meet a being whose soul unexpectedly finds residence in the fuzzy bodysuit of an alien somewhere in outer space. With a practical joke-loving AI-infused intergalactic ship as his travel companion, things go from ridiculous to RIDICULOUS.

Moreover, the human’s birth body becomes a vessel for the extraterrestrial - who actually seems quite content. He had known of Earth, never been, so he was ready to explore.

(That, and he was on the run.)

Join a cast of outlandish personalities as they embark on a thrilling journey filled with ridiculous antics, surreal meet-ups, out-of-this-world snackventures, and random wonderings that may even make you go “hmm?” 🤔

(Just ask the characters.)

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In a delightful fusion of timeless classics like The Hitchhiker’s Guide to the Galaxy, Monty Python, Star Wars, and The Office, alongside modern gems like Rick & Morty and Ted Lasso , “The Ridiculous” masterfully captures nostalgia while embracing fresh inspiration, creating an irresistible tapestry that enchants fans of all ages, and across all genres.

Ranking #1 in Comedy, Happiness, Science Fiction all the way up to Psychology & Self-Help Humor, “The Ridiculous” is embedded with messages about Life, the Universe, and…. Everything!

There’s more!

Fans of The Ridiculous books are encouraged to go beyond the series, as a means to stay accountable to themselves—their wants, desires, goals and dreams.

• Those who have meaningful mindset shifts are invited to do ridiculous and embark on real-world, good-for-me missions issued by experts whose passion and purpose is to help you be more happy, healthful, confident or fulfilled.
  
  
• Those of you who have laugh-out-loud moments, and want more joy, are invited to pursue your passions and playfully play.
  
  
• Those of you whose imaginations were sparked are invited to co-create with us and bring the characters, music and scenes to life in the upcoming animated series.

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The “Do Ridiculous” Message:

Choose YOUR Life Adventure  

It’s time .

Go from your “ordinary” to your “extra”-ordinary (and beyond!).

Unlock your potential, unleash your powers, and soar yourself to new heights. 

Dream Big. 

Imagine more. Choose happy. Enjoy authenticity. Focus your mind on your heart. Be true to you. Do what makes your heart-space feel good. 

Your wants, wishes, needs, and desires all matter. 

So dream bigger, faster!

Do RiDICULOUS. 

Laugh your way to happiness.
Barter with buddies, unlearn and rethink. 

Creatively create. Safely be silly. Playfully play. Innovatively innovate. Master music. Magically move. Intuitively intuit. Pursue passions. Tune up talents. Strengthen skills. Lovingly laugh. Expressively express. Proudly perform. Exercise snack. Earnestly educate. Foster fun.

Achieve Remarkable.

Through it, become a more happy, healthful, confident and fulfilled YOU. 

So… Say YES. 

Allow ridicule to be your guide. 

Pursue the ridiculous to achieve the remarkable. 

Elevate how you think, function, feel.

Share your breakthroughs, creations & transformations through social media. Tag us.

Earn Rewards too. 

Dream Big. Do Ridiculous. Achieve Remarkable.

Need “Ridiculous” Inspiration? Ready to unleash your creativity? Join us in bringing 'The Ridiculous' to life! Share your vision for the characters, scenes, and playlist.  Your imagination could be immortalized on screen as The Ridiculous transforms into an animated series, and fan-fiction fuelled metaverse. Let your ideas soar!

#DoRidiculus www.DoRidiculous.com #DoRi

Gratitudes

Douglas Adams, thank you! You inspired The Ridiculous series. After the final Hitchhiker's Guide to the Galaxy , teenage Jeff, who loved that style of humor, wanted more. So he decided to create it. 

Since then we have been mentored by amazing minds, many whose shared wisdoms are infused into the pages of The Ridiculous . So while fictional, embedded within our novels are messages about life, the universe and everything—thanks to them!

This Specific Project

We truly appreciate every single person who joined us for our book launch evening full of fun and entertainment. The venue was super cool and featured an 8-piece band (thank you, Trevor Cape & the Field), the characters’ favorite space snacks, and an emcee known in the wrestling entertainment world (thanks, Steeephen). But just as we were about to get started…PLOT TWIST. Yes, we were interrupted by a…FIRE! While smoky stairwells, hot walls, and loud alarms derailed the event—and we apologize for the, umm, inconvenience (thankfully, everyone was safe)—it did give us material for future books in the series. Plus, any of you who were there may just find yourselves written in. 

Beyond that, it should be known that some (many) of the ridiculous situations shared in the book, actually occurred (well, practically). Meaning they are based on real-life antics of Jeff and his childhood friends—Barry, Dave and Jack (who recently joined the heavenly realms). Thank you to all of you!

A big thanks to  Alan Irving, voice actor extraordinaire, whose narration deepened our love for our own characters. He even made us LOL at our own jokes. 

Appreciation also goes to Stephanie Wilson for her editing skills and ease of collaboration, and to Samantha M Bailey whose kindness included introducing Stephanie. Then there’s RE:becca Eckler for her RE:diculous wisdom and brand-shifting advice. 

A special shoutout to Elaine Blackstien, aka Mindy's mom, who made a ridiculous decision to write and publish a book, The Magical Adventures of Lori & Bonnie B. Bunny , at almost 80 years old—how inspiring is she? Very. She's the one who sparked our book-publishing dreams!

Another special mention goes to Jeff’s wild and ridiculously cool mom, Rosalie Dinkin, who enthusiastically supports just about everything we do. In fact, it was Rosalie who bought our very first book and audiobook. She’ll probably buy this one too! Maybe even turn it into a 1000-piece puzzle, and frame it for her wall.

Remembering our Roots

Our gratitude also extends to each thought leader who guided us along the way in self-discovery, self-expansion, self-care, self-health, and self-love. They may discover that their insights, catch-phrases and noteworthy notes weave their way through the pages of the series:

Casey Combden, a renowned human potentialist, has empowered hundreds of thousands to dream their dreams and transform their minds. Known by many as The Legend, Casey is a longtime friend of ours. He made us realize that thoughts and emotions are ours to control. Thanks, Casey.

Dave Sandoval, author of the Green Foods Bible, is also a visionary Soulpreneur who has helped millions of people healthify their body through whole food. Thanks Dave for the quality time at your ranch and the mind-blowing sessions we shared together. Our conversations, and your education, changed how we think about food. 

Tony Priddle, once a celebrated NRL rugby league pro footballer, has reinvented himself as a "mind-mechanic." He now leverages his experiences as a top athlete and his passion as a peak performance coach to help others optimize both their sport and their mindset. Thanks, Tony! You’ve also helped us optimize ourselves, and continue to do so. :)

Ian Walling, once a Professional Bodybuilder World Champion and elite-level wholistic trainer, transitioned into roles as a Life Coach, Breathwork Facilitator, Product Innovator, Author, and Retreat Host. These endeavors are fueled by insights gained from his years training as an athlete, acting as an artist sculpting his physique, and serving as a trainer for numerous champions. As one of our closest friends, Ian has taught us a ton! His mind continually amazes us. Thanks Ian.  

Dori, the Birth Doula whose name sparked the nickname 'Door' to the Sky of Angels in the series, is also the Family Naturopathy doctor who inspired the character Doc Dor. She is an educator, wellness detective, entrepreneur, podcast host, and course leader. For Mindy, Dori has been a treasure trove to thought-provoking concepts, life-enriching gems and meaningful conversations.

(Btw, it’s Dr. Dori’s healthy living tip that you may find yourself…umm…singing. If you do, tag #DocDor #DoRidiculous #DoRi)

Lisa Borden, the creator of The Wellness Intelligence Collective (TWIC), offers a wealth of information online, and on weekly live zoom “breaks”. It was Lisa who introduced us to the concepts of Wellness Intelligence, Say Yes, Empathy Economics, and Exercise Snacks. Aspects have become part of our lives, shaping our thoughts and influencing the series. Thank you, Lisa, for pursuing your purpose with such passion.

Darrell, Sage & Lorie, health intuitives who founded a non-surgical healing modality, also certify people to be trainers in emotional intelligence. Thanks for inviting us to shadow you for the year. We learned a ton. What a phenomenal yet utterly ridiculous adventure. It gave us great memories to use in this story, and even inspired the character The Doc .  

Bharangi, who owns and operates The Rising Sun sanctuary, is also a metaphysical mentor and spiritual teacher. Her kindness and insights were key to our journey. Plus she ordained us as metaphysical ministers. Thanks Bharangi!

Dr. Ben, who is well-connected in the political world, coordinated our adoption into the Taino Tribe and arranged for us to be knighted by archbishops. Thank you so much for the ceremony and ridiculous experiences. One of our life’s most memorable. 

(That also means that any of you, dear readers, are welcome to call us Sir Jeffrey Neil and Lady Mindy Heather. If you do, please curtsey too.)

To the late Brian Gangel, chairman of the World Organization of Natural Medicine, we thank you for taking us under your wings, educating us on so much, and believing in our vision. 

Very happy to have been able to honor the memory of our brother-in-law Mohx, his wife Wobeen (our sis), and their kids Cheez and Ron-T by including their coined term "snackventure" into the story. It fits so well!

Of course, much love to the rest of our families: nephews, nieces, siblings (and siblings-in-law), our moms, and both our dads (RIP). We thought of you when we imagined people reading our stories. We hope you love what our imaginations created as much as we enjoyed imagining it!

Each Other

We are both thrilled to have come together to co-create on yet another project. Our resulting growth, magical moments, and shared experiences are awesome chapters in our life adventure. 

• To Mindy (with love from Jeff): I want to express my deepest, most sincere gratitude to you, and for you. Thank you for elevating my story to an entirely new level. I truly appreciate you inspiring me to pursue my passion and being my unwavering cheerleader throughout the years. You mean the world to me… Thank you, thank you, thank you!
• To Jeff (with love from Mindy): I still remember how proud you were when you first told me about this project. It was on our first date, lol. Who knew I would become such a big part of it? I am happy we decided to pool our resources in this venture and in life too. It has also been fun entering your ridiculous imagination and learning more about how your mind works. Thank you!

Finally, thank you to you, our readers. We appreciate you dearly for focusing on our words. Hope our imagination made you laugh, rethink or get inspired. If you do happen to take action on your own ridiculous pursuit, let us know. Share your breakthroughs and triumphs! You can earn rewards, and your stories can even be featured in the Do Ridiculous—Achieve Remarkable spin-off series. How cool is that?!

www.DoRidiculous.com#DoRidiculus #DoRi