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Do Ridiculous hasn't added a story.
(watch the demo & overview video)
Dream Big. Do Ridiculous. Achieve Remarkable.
Overview:
The Sustainability & Wellness Expo, launching March 14-15, 2026, is a hybrid (virtual & live) event designed to elevate environmental awareness, promote sustainable business practices, empower self-love and self-health, and spotlight green innovations.
The expo integrates wellness, fitness, mindfulness, lifestyle and spirituality, fostering a holistic approach to sustainable living.
By leveraging cutting-edge technology and immersive engagement strategies, this connects changemakers with conscious consumers to drive meaningful action and measurable results across both personal well-being and planetary health.
The events industry is undergoing a transformation, with virtual events gaining significant momentum and hybrid models becoming the future standard. In fact, the virtual events industry is expected to reach over $800 Billion over the next 3-5 years.
The expo is uniquely positioned to take full advantage of this shift, combining the best elements of both in-person and virtual events. Through its immersive virtual platform, custom avatars, continuous engagement, and global reach, this is where we step into the future and allow technology to provide unmatched value to participants, vendors, and sponsors alike.
Mission
Providing a gamified wellness system that entertains, educates and empowers by unifying those with the insights and innovations with those who would benefit—creating the ultimate Living Life Guide and lasting transformation across physical, mental, and functional well-being.
The Initiative:
This initiative delivers an innovative system that seamlessly integrates self-care, self-growth and overall wellness with gamification, storytelling, creativity and community engagement. Participants gain access to insights, information, inspiration and innovations from industry experts through seminars, workshops, and certifications.
The fully scalable 3D Virtual Space Features:
- Immersive Shopping Experiences
- Marketplace & Festival
- Main Stage & Feature Stages
- Demo & Product Activation Zones
- Videos, Trailers and Movies
- Talk Show, Podcast Studio & Open Mic Nights
- Hall of FAME
- Bookstore, Author Spotlights & Writers Conventions
- Missions, Contests & Challenges
- Leaderboards, Reviews & Testimonials
- Avatar Engagement
- Futuristic Gym: Gamify Your Movement
- Seminars & Workshops
- Networking, Meet-Ups & VIP Parties
- Performances, Speakers, Workouts
- Events, Showcases & Retreats
Gamified Ecosystem:
This isn’t just another virtual platform—it’s an ecosystem of interconnected events driving the future of engagement, innovation, and connection. It is set to redefine how events are hosted, experienced, monetized, and remembered.
✅ Generating new revenue streams and engagement strategies for brands
✅ Bringing people together in ways never before possible
✅ A scalable solution – seamless transitions into the 3D virtual space
✅ Gamified Transformation to legitimize wholesome brands, products & practices
From custom event design, marketing, social media, and immersive engagement strategies, we are:
- The “WHERE” for global virtual events
- The “WHAT” for making things happen—brand activations, booth and expo design, gamification & virtual experiences
- The “WHO” for guidance, empowerment & strategy in the 3D virtual event space
🚀 The future of events is here. We are building it together!
Gamified Ecosystem
This 3D immersive virtual space, combined with in-person live events, fosters a culture of community, support, and collective growth. Being data-driven—and built on trackable testimonies—the system ensures authenticity, transparency and accountability.
Unlike traditional platforms, advertising dollars do not dictate which products, services, or philosophies gain recognition. Instead, the community as a whole does. This removes censorship and manipulation, creating an inclusive space where both industry leaders and small businesses have equal opportunity to be discovered.
This is built upon the vision to:
✅ Capture, reward & share meaningful elements of personal transformation.
✅ Highlight AHAs and the products, practices and people who helped
✅ Empower millions to be inspired
✅ Recognize experts, artists & innovators whose discoveries make a difference
✅ Ultimately create a living LiFE Guide.
Overall, this incentivizes participants to improve in all areas of their life—and share their breakthroughs, transformations and triumphs in a way that inspires and uplifts others.
Participation Options:
-
Founding, Launch & Legacy Members
- An exclusive opportunity for 18 Strategic & Participating Partners to benefit from the opportunities and share in net profits of the project
-
A-La Cart Options:
- Virtual Booths, missions/contests/challenges, branding and exposure.
Horizon Plan
Phase 1: Foundation
| Phase 2: Distribution
| Launch Events✨ Spring 2025: VIP Events & Networking ✨ Summer 2025: Specialty Events & Retreats ✨ March 14-15, 2026 Worldwide Launch
* Tentative Schedule |
* The ‘Showcase Headquarters’: Live location. A space for product placement, product launches, networking, influencer gatherings, unboxing events, content creation, interviews and filming. This is where individuals come to see, sample and experience the discoveries, innovations and creations of participating brands.
* Product Experiences - brands provide experiences to help the team determine how to best integrate them into the book series, marketing campaigns, live event tours, virtual spaces. Can also be used for sampling and prizes.
Perks
- 0 claimed
- 42 remaining
Early Bird Special $1,000 or $100/month
One-Time Set-Up & Design: $150
This provides you with a 3D display wall with your graphics and/or video featuring your products/service within the expo space with an activation link to your own website, or "custom world".
*Additional Design, if needed @ $150/hr - 1hr minimum
- 0 claimed
- 42 remaining
Early Bird Special $1,000 or $100/month
One-Time Set-Up & Design: $150
Own the Spotlight! Secure a year-long residency on the Main Feature Stage or Talk Show Zone , where you’ll command a weekly time slot to captivate audiences, grow your brand, and connect with new fans. Whether you’re showcasing talent, sharing insights, or launching big ideas, this is your platform to shine and build a loyal following! This also includes a Display Wall.
- 0 claimed
- 42 remaining
Early Bird Special $1,500
One-Time Set-Up & Design: $300
This provides you with 3 "virtual walls" to display your graphics and/or video featuring your products within the expo space with an activation link to your own website, or "custom world".
*Additional Design, if needed @ $150/hr - 1hr minimum
- 0 claimed
- 42 remaining
Early Bird Special $2,500
One-Time Set-Up & Design: $500
Customized and Private “World” e-commerce enabled.
Visitors are "transported" to your own scene (3D Immersive Website) Fully Customized, Branded and Private Space, e-commerce enabled. Your own 3D Immersive Website!
Also includes "Stage Residency": The Stage is Yours! Secure a residency on the Main Feature Stage or Talk Show Zone for the year. Weekly or Monthly time slot access to engage an audience, build a brand and following and reach new fans.
Your Imagination. Your Vision. Your Time To Shine.
Create your space into a prime location and deluxe virtual booth, storefront, meeting space, product launch, training sessions, showcase, boardroom, one-to-one meetings, workshops or more!
Includes set-up, custom branding, e-commerce enabled with Shopify, or direct link to external website.
Monthly Hosting: $200/month
Additional Design @ $150/hr - 1hr minimum
- 0 claimed
- 15 remaining
Early Bird Special $5,000 or $500/month
One-Time Set-Up & Design: $500
- Custom Mission/Contests
- Product Listed in the “Main Shopping Store” *
- Leaderboards, Testimonials & Reviews
- Integration in relevant email newsletter campaigns
- Talk Show Interview - 3D Avatar
- Live Event Exposure
- Exclusive Networking, Masterminds and VIP Events
- Shelf Space in the Virtual Store & Shopping Experience
-
Virtual Booth
- This provides you with 3 "virtual walls" to display your graphics and/or video and featured your products within the expo space with an activation link to your own website, or "custom world".
* Additional Design @ $150/hr
* 3 or more product/service experiences to be provided for the team
* To be listed in the Main Shopping Store an affiliate commission must be provided
* Additional costs may apply for specific social media campaigns, live events, giveaways and other customized promotions
* The event social media team will work together with your marketing and social media teams to create a collaborative campaign to engage your current customers and clients and reach new ones.
- 0 claimed
- 10 remaining
Early Bird Special $10,000
One-Time Set-Up & Design: $1,500
Also Includes:
- Customized Social Media Promotions & Video Shorts
- Expo Branding
- Integration in relevant media releases, promotional materials and campaigns
- Stage Residency
-
Custom “World”
- Fully customized immersive space
- E-Commerce enabled
- Multiple “scenes”, sections and feature areas
* Additional Design @ $150/hr
* 3 or more product/service experiences to be provided for the team
* Additional costs may apply for specific social media campaigns, live events, giveaways and other customized promotions
* The event social media team will work together with your marketing and social media teams to create a collaborative campaign to engage your current customers and clients and reach new ones.
- 0 claimed
- 10 remaining
Early Bird Special $25,000
One-Time Set-Up & Design: $3,000
Everything in Other Packages…ENHANCED!
-
- Seat on the Advisory Council
- Featured Branding in the Virtual World, live events, and social media campaigns.
- Prime Virtual Space
- Feature Areas within the Expo
- Enhanced Data & Analytics
- Plus: Opportunity to Participate in the Profitability Pool
- 10% of Net Profits are Distributed Annually at a proportional rate to contribution
* 2 Year Commitment, with first rights of participation for Year 3 and beyond
- 0 claimed
- 10 remaining
Early Bird Special $50,000
One-Time Set-Up & Design: $5,000
Everything in Other Packages…SUPERCHARGED!
-
- Exclusive mastermind and strategy session
- Exclusive brand integration
- Prime Branding in the Virtual World, live events, and social media campaigns.
- Pavilion Style Virtual Space
- Feature Areas within the Expo
- Enhanced Data & Analytics
* 2 Year Commitment, with first rights of participation for Year 3 and beyond
- 0 claimed
- 10 remaining
Early Bird Special $250,000
Also Includes:
- Title Positioning
- Customized Brand Integration
- Customized Engagement & Gamification
- Customized VIP & Networking Events
* 2 Year Commitment, with first rights of participation for Year 3 and beyond
Monthly Hosting & Maintenance $200/month
Meet the Team
Jeffrey Kippel & Mindy Blackstien
Influencers of Influencers
| Jeffrey and Mindy—a husband and wife team of over 25 years—are visionaries with 150,000+ hours of experience transforming lives through fitness, wellness, entertainment and by hosting over 250 events worldwide. They pioneered natural bodybuilding and its offshoots—the fitness model industry and physique competitions—creating niche cultures that thrives today. Through the FAME World Tour, FAME: Fitness And Model Expo, the World Natural Sports Organization, and hit TV shows like their #1 program on TSN Canada, they empowered millions to transform their bodies and minds, built communities and a niche culture.
They also co-founded the BodyPROUD movement, fostering
transformative journeys for people worldwide. They currently sit as Board Members of the Canadian Authors Association, and are the authors of The Ridiculous series— a trilogy of sci-fi comedy books filled with laugh out loud moments and meaningful mindset
|
Walter Willett is a seasoned professional with nearly three decades of experience in sponsorship sales, trade show and exhibition management, and event revenue strategies. His diverse background encompasses sectors such as warehousing, defense, clean technology, renewable energy, and medicine, as well as non-profit trade associations and consumer shows.
His services include strategic assessment, prospectus development, prospecting for potential sponsors, and sales management. He also offers coaching programs designed to enhance sales performance for senior leadership and team members.
Walter is also involved in educational initiatives, such as the Sponsorship Seekers Lounge, which provides coaching, training, and support services for individuals involved in sponsorship sales.
| ![]() |
![]() | Hazen Christensen is a dynamic entrepreneur and strategist with expertise in automated marketing systems, AI-driven think tank initiatives, and high-level networking, earning him the nickname “Forrest Gump” among close associates. With extensive experience in sales and marketing—spanning affiliate, network, and social sales—he has generated over $2 million across multiple companies. His diverse background includes convention sales, non-insurance solutions, real estate, travel industry management, and telemedicine, along with deep involvement in technology, web design, and consulting. Leveraging exclusive access to founders’ deals in cutting-edge software and AI, Hazen facilitates key industry collaborations and helps clients turn ideas into actionable strategies, making him a valuable force in business innovation and growth.
|
Tim Melanson is a seasoned Web Developer and Technical Lead with over four and a half years of experience leading a self-employed team at Creative Crew Agency. His mission is to empower small businesses by building effective online solutions. In addition to his technical expertise, Tim hosts the “Work at Home Rockstar Podcast,” where he engages with professionals to share insights on entrepreneurship and remote work. Recent episodes have featured discussions on topics such as navigating the consulting world and building a healthier future with non-toxic products.
Tim’s commitment to continuous learning and adaptation is evident in his recent activities, including exploring new opportunities and sharing his experiences with his network.
Through his combined technical skills and dedication to personal connections, Tim Melanson continues to contribute to the growth and success of small businesses in the digital landscape. | ![]() |
3D Virtual Worlds
The Power of 3D Virtual Environments
3D immersive virtual events are revolutionizing the way organizations connect, engage, and showcase their brands. Unlike traditional virtual meetings, these dynamic, interactive experiences replicate the energy of in-person events by offering fully navigable digital environments, lifelike avatars, and interactive spaces such as expo halls, networking lounges, and presentation stages. Attendees can explore, engage in real-time conversations, and interact with content in a way that feels intuitive and engaging, breaking the limitations of flat-screen webinars.
The benefits of 3D immersive virtual events are vast. They eliminate geographical barriers, allowing global participation without the costs or carbon footprint of travel. They provide a rich, data-driven experience, tracking attendee behavior and engagement for deeper insights. Scalability is virtually limitless, making it easy to expand audiences beyond the constraints of physical venues. With features like on-demand content access, AI-driven networking, and gamified interactions, these events drive higher engagement, longer retention, and a more memorable experience. As businesses seek innovative ways to connect, 3D immersive virtual events are proving to be the future of digital engagement.
The technology behind the 3D Immersive Virtual environment is Infinite Reality, a $12 Billion technology powerhouse powering the next generation of commerce, creativity and connection through AI and immersive technologies. It has been redefining the digital landscape and is leading the charge in the marketplace. The company’s cutting-edge iR Engine empowers businesses, creators, and influencers to engage with their audiences through immersive 3D environments, harnessing AI and spatial computing—all without requiring specialized hardware—rapidly advancing AI-driven immersive experiences, environments, entertainment, content distribution, and 3D Web commerce.
Criteria for Vendor, Sponsor and Investor Participation
Positioning Statement for Vendor, Sponsor, and Investor Participation:
We are committed to building an ecosystem of well-being that embodies authenticity, transparency, and accountability.
We invite expo organizers, vendors, sponsors, and innovators to showcase wholesome products and proven methods backed by research and aligned with our vision of comprehensive wellness—physical, mental, emotional, functional and spiritual.
Our partners are those who wish to contribute to the larger goal of promoting holistic health, sustainability and mental well-being. They prioritize integrity in their operations, providing clear, truthful communication about their products, services, and environmental impact.
We seek companies and brands that hold themselves accountable for their ecological footprint, implementing sustainable practices that minimize harm to the planet. We are dedicated to aligning with those who take active steps toward reducing waste, promoting renewable resources, and embracing eco-friendly materials and processes.
Vendors and sponsors must embody the holistic nature of the brand, offering products and services that foster self-love, self-health or long-term well-being. Whether in nutrition, fitness, mindfulness, sustainability, or lifestyle, partners must demonstrate integrity and authenticity in their offerings, ensuring that what they bring to our community enhances the well-being of individuals in meaningful ways.
Together, we can gamify wellness and build a brand that exemplifies living with intention, accountability, and joy, fostering an inclusive and sustainable future for well-being.
- 0 claimed
- 42 remaining
Early Bird Special $1,000 or $100/month
One-Time Set-Up & Design: $150
This provides you with a 3D display wall with your graphics and/or video featuring your products/service within the expo space with an activation link to your own website, or "custom world".
*Additional Design, if needed @ $150/hr - 1hr minimum
- 0 claimed
- 42 remaining
Early Bird Special $1,000 or $100/month
One-Time Set-Up & Design: $150
Own the Spotlight! Secure a year-long residency on the Main Feature Stage or Talk Show Zone , where you’ll command a weekly time slot to captivate audiences, grow your brand, and connect with new fans. Whether you’re showcasing talent, sharing insights, or launching big ideas, this is your platform to shine and build a loyal following! This also includes a Display Wall.
- 0 claimed
- 42 remaining
Early Bird Special $1,500
One-Time Set-Up & Design: $300
This provides you with 3 "virtual walls" to display your graphics and/or video featuring your products within the expo space with an activation link to your own website, or "custom world".
*Additional Design, if needed @ $150/hr - 1hr minimum
- 0 claimed
- 42 remaining
Early Bird Special $2,500
One-Time Set-Up & Design: $500
Customized and Private “World” e-commerce enabled.
Visitors are "transported" to your own scene (3D Immersive Website) Fully Customized, Branded and Private Space, e-commerce enabled. Your own 3D Immersive Website!
Also includes "Stage Residency": The Stage is Yours! Secure a residency on the Main Feature Stage or Talk Show Zone for the year. Weekly or Monthly time slot access to engage an audience, build a brand and following and reach new fans.
Your Imagination. Your Vision. Your Time To Shine.
Create your space into a prime location and deluxe virtual booth, storefront, meeting space, product launch, training sessions, showcase, boardroom, one-to-one meetings, workshops or more!
Includes set-up, custom branding, e-commerce enabled with Shopify, or direct link to external website.
Monthly Hosting: $200/month
Additional Design @ $150/hr - 1hr minimum
- 0 claimed
- 15 remaining
Early Bird Special $5,000 or $500/month
One-Time Set-Up & Design: $500
- Custom Mission/Contests
- Product Listed in the “Main Shopping Store” *
- Leaderboards, Testimonials & Reviews
- Integration in relevant email newsletter campaigns
- Talk Show Interview - 3D Avatar
- Live Event Exposure
- Exclusive Networking, Masterminds and VIP Events
- Shelf Space in the Virtual Store & Shopping Experience
-
Virtual Booth
- This provides you with 3 "virtual walls" to display your graphics and/or video and featured your products within the expo space with an activation link to your own website, or "custom world".
* Additional Design @ $150/hr
* 3 or more product/service experiences to be provided for the team
* To be listed in the Main Shopping Store an affiliate commission must be provided
* Additional costs may apply for specific social media campaigns, live events, giveaways and other customized promotions
* The event social media team will work together with your marketing and social media teams to create a collaborative campaign to engage your current customers and clients and reach new ones.
- 0 claimed
- 10 remaining
Early Bird Special $10,000
One-Time Set-Up & Design: $1,500
Also Includes:
- Customized Social Media Promotions & Video Shorts
- Expo Branding
- Integration in relevant media releases, promotional materials and campaigns
- Stage Residency
-
Custom “World”
- Fully customized immersive space
- E-Commerce enabled
- Multiple “scenes”, sections and feature areas
* Additional Design @ $150/hr
* 3 or more product/service experiences to be provided for the team
* Additional costs may apply for specific social media campaigns, live events, giveaways and other customized promotions
* The event social media team will work together with your marketing and social media teams to create a collaborative campaign to engage your current customers and clients and reach new ones.
- 0 claimed
- 10 remaining
Early Bird Special $25,000
One-Time Set-Up & Design: $3,000
Everything in Other Packages…ENHANCED!
-
- Seat on the Advisory Council
- Featured Branding in the Virtual World, live events, and social media campaigns.
- Prime Virtual Space
- Feature Areas within the Expo
- Enhanced Data & Analytics
- Plus: Opportunity to Participate in the Profitability Pool
- 10% of Net Profits are Distributed Annually at a proportional rate to contribution
* 2 Year Commitment, with first rights of participation for Year 3 and beyond
- 0 claimed
- 10 remaining
Early Bird Special $50,000
One-Time Set-Up & Design: $5,000
Everything in Other Packages…SUPERCHARGED!
-
- Exclusive mastermind and strategy session
- Exclusive brand integration
- Prime Branding in the Virtual World, live events, and social media campaigns.
- Pavilion Style Virtual Space
- Feature Areas within the Expo
- Enhanced Data & Analytics
* 2 Year Commitment, with first rights of participation for Year 3 and beyond
- 0 claimed
- 10 remaining
Early Bird Special $250,000
Also Includes:
- Title Positioning
- Customized Brand Integration
- Customized Engagement & Gamification
- Customized VIP & Networking Events
* 2 Year Commitment, with first rights of participation for Year 3 and beyond
Monthly Hosting & Maintenance $200/month
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