*Join early for 50% off founding-member pricing, extra perks, and first access as SIP WEST rolls out.

A digital tasting pass that helps you discover standout craft beverage destinations and unlock member rewards across the West Coast.

What SIP WEST Is

SIP WEST is a beverage discovery platform and curated tasting pass that helps you find and experience standout wine, beer, cider, and spirits tasting rooms across the West Coast. It was built to make discovery easier, reduce guesswork, and help you get more out of every tasting experience through better recommendations, added value, and stronger alignment with what you’re actually looking for.

What Founding Members Get

• 50% off Year 1
• Same price honored for 2nd year renewal 
• First access as SIP WEST rolls out
• Founding Member recognition
• Early access to maps and discovery tools
• Exclusive early supporter perks
• Priority updates as new regions and features launch

This is your chance to be part of it from the beginning.

Join early. Lock in founding-member pricing. Get in before the broader public rollout.

Why SIP WEST Exists

The idea for Sip West started long before the platform itself.

After years in the beverage industry and multiple road trips visiting hundreds of tasting rooms across the West Coast, Chris saw a clear gap: too many great places were hard to find, while too many tasting experiences felt disconnected from what people actually wanted.

After losing one of his closest friends, Carter, the idea became something more personal — a reminder to stop waiting, be present, and choose experiences that actually matter. As Carter used to say, “Does this make your heart happy?” That question sits at the center of Sip West: helping people connect with the right places, the right people, and the kinds of moments they’ll actually remember.

What Makes SIP WEST Different

SIP WEST is the first AI-driven tasting pass to use partner location details and consumer data to recommend the most relevant craft beverage tasting rooms for each member’s tastes, preferences, and real-world plans.

Whether you’re planning a solo day trip, a romantic weekend, or a Pacific Coast Highway road trip with family or friends, SIP WEST uses real data to help match you with places that fit the experience you actually want.

How It Works

Once you purchase your SIP WEST Discovery Pass, you get digital access to a curated map of wineries, breweries, cideries, and distilleries from San Diego to Seattle. Each location gives you a clear snapshot of what to expect — pours, vibe, atmosphere, and useful planning details — so you can choose where to go with confidence.

When you visit a participating location, simply show your pass to unlock member rewards and added value unique to that venue. From there, the experience is yours: visit, taste, explore, and discover new favorites along the way.

 
Discovery Map + Smart Exploration

SIP WEST includes an interactive West Coast map across California, Oregon, and Washington, with pins for affiliated locations and clear details on what each experience offers.

Behind the scenes, SIP WEST uses intelligent technology to connect you with places that align with your preferences, your mood, and your experience goals — so you’re not just browsing, you’re discovering better-fit options with less guesswork.

Why It Matters

The best local makers are often the hardest to find. They do not always rise to the top of search results, and without better tools, people miss places they would genuinely love.

SIP WEST is built to change that — giving people a more intentional way to discover standout craft beverage destinations while creating more visibility for small, independent businesses that deserve to be found.

The result is less time searching, more added value, and a better way to explore places that actually resonate.

 
Launch Timing

SIP WEST is in final launch mode now. Founding members who join before or during the first public rollout receive the best pricing, earliest access, and priority status as the platform goes live.

The Team

Chris Kramer, Founder
Chris created the core vision and foundation for SIP WEST after years of exploring hundreds of tasting rooms across the West Coast and working on both the partner and consumer sides of the beverage industry. He built SIP WEST to make craft beverage discovery easier, smarter, and more meaningful.

Traci Edwards, Co-Founder
Traci brings execution, audience momentum, and outward energy to SIP WEST as the platform moves toward launch. Her background working across retail, consumer-facing environments, and real-world business operations helps turn vision into traction.

Building Together
Chris and Traci have worked together since 2012 across multiple businesses, products, and consumer experiences. That long history brings real trust, shared context, and a strong foundation as they build SIP WEST together.

Bella Kramer, Director of Paws & Patios

Thanks for your support!

Thank you for taking the time to learn about SIP WEST.
We appreciate your support and hope you’ll be part of what we’re building from the beginning.

Become a founding member while early pricing is still available, and be part of the first wave helping bring a smarter, more personal way to explore the West Coast to life.