How To Set A Realistic And Achievable Crowdfunding Goal

One of the most common questions our strategists receive is ‘How do I choose my goal?’

There are many questions left unanswered, like how do I determine the costs associated with my product? What about operational costs like payment processing fees or third party fees? Not to mention everyone’s worst nightmare – shipping fees. Spoiler alert: your goal should not be simply about what you want your profit to be!

Join our crowdfunding strategist Shan Reeb as she takes you through the four main elements of a campaign goal, so you’ll be ready to launch your next project come the new year!

Some topics we will cover include:

  • What is the best campaign type to use for my project: keep-it-all or all-or-nothing?
  • How to choose a goal based on your product, operation, marketing, and revenue
  • How to determine the costs of my creative project, from concept to consumer-ready

About our Speaker, Shan Reeb:
Shan Reeb is the Senior Digital Fundraising Strategist for ConnectionPoint. She’s worked on hundreds of crowdfunding campaigns for a massive variety of projects, from large multi-national organizations down to individuals with a simple idea. She also volunteers as a fundraising coordinator for Rabbitats Rescue Society – an organization that not only rescues and rehomes abandoned rabbits but educates the public on their care.
A passionate story writer, Shan’s favourite part of working on crowdfunding is finding the story in every project. Her first novel is currently with an editor and she’s impatient to bring it to the world!

Grab your seat now!
If you are not able to make it to the live session, don’t worry, make sure to register and we’ll send a recording for you.

December 15th, 2022 | Thursday
10 AM PST / 1 PM EST


Session Details

Hosted By: ShannonB Belliveau
Start: Thursday, Dec 15, 2022 10:00 AM
Duration: 1 hour 0 minutes
Local Timezone: America/Vancouver

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