{"id":2920,"date":"2024-03-20T13:42:53","date_gmt":"2024-03-20T20:42:53","guid":{"rendered":"https:\/\/crowdfundr.com\/creatorhub\/?p=2920"},"modified":"2025-06-02T10:41:22","modified_gmt":"2025-06-02T17:41:22","slug":"case-study-cat-wishes-stories","status":"publish","type":"post","link":"https:\/\/crowdfundr.com\/creatorhub\/case-study-cat-wishes-stories\/","title":{"rendered":"Case Study: Cat Wishes Stories"},"content":{"rendered":"\r\n

Sometimes, the ideal crowdfunding audience is highly niche and requires time and effort to find\u2014but when you do find it\u2026 well, we\u2019ll let Zandra explain!<\/strong><\/p>\r\n\r\n\r\n\r\n

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Seasoned crowdfunders have slogged through the mess of what works and what doesn\u2019t to hit consistent success.\u00a0 In this case study, we follow a creator along her seven-campaign journey from platform to platform.<\/p>\r\n\r\n\r\n\r\n

Alex Zandra Van Chestein<\/a>\u00a0(\u201cZandra\u201d) is a game designer, writer, artist, and podcast host. Amongst many other things, she writes \u201cwholesome, queer light novels full of gender feels.\u201d And she does what many of us would love to do \u2013 she supports herself through her creative works!<\/p>\r\n\r\n\r\n\n

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The Crowdfunding Stats<\/strong><\/h3>\r\n\r\n\r\n\n
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Zandra completed her first crowdfunding campaign on Kickstarter in early 2018. Then, she did her second in mid-2018\u2026 aaand a third in late 2018 because why not?? Today, she has seven crowdfunding campaigns under her belt\u2014six on Kickstarter and the\u00a0most recent in 2023 on Crowdfundr<\/a>.<\/p>\r\n\r\n\r\n\r\n

She\u2019s at the point now where her campaigns run like clockwork: finish a book, release the digital version to her online audience, then crowdfund when it\u2019s time to do the print run.<\/p>\r\n\r\n\r\n\r\n

But let\u2019s start where it\u2019s usually helpful to start \u2013 at the beginning.<\/p>\r\n\r\n\r\n\n

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Finding a niche<\/strong><\/strong><\/h3>\r\n\r\n\r\n\n
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By the time she launched her first crowdfunding campaign, Zandra already had a small audience. And she worked for it\u2014after she transitioned and became comfortable with herself, Zandra stepped out into industry events to get her name and face \u2018out there\u2019 (and to make friends!).<\/p>\r\n\r\n\r\n\r\n

Because of her background in game development, Zandra\u2019s community started in the indie gaming space. She\u2019d done enough art and game design to attract commissions, beginning her foray into a micro-niched realm.<\/p>\r\n\r\n\r\n\r\n

\u201cLight novels\u201d are the halfway point between novels and comics that started and grew in popularity in Japan. Zandra entered this realm by doing some fake covers of the Switch game \u2018Splatoon 2\u2019 that some friends asked for. When Nintendo forced her to delete it (No advertising your book on the game<\/em>! But it\u2019s clearly a joke?\u00a0No!<\/em>), she went, \u201cFine, then. I\u2019ll make it and publish it elsewhere.\u201d<\/p>\r\n\r\n\r\n\r\n

She self-published this first story on\u00a0Itch<\/a>, printed a few copies, and then sold them on her own or gave them away at events. Her efforts snowballed into a career as an author.<\/p>\r\n\r\n\r\n\n

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Don\u2019t underestimate the little things<\/strong><\/strong><\/h3>\r\n\r\n\r\n\n
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Everything Zandra creates (no matter how small) grows her audience. Her first creative work made waves through the video game circles she was in on Twitter (and unfortunately, that reach left with the Elon takeover). She credits this to her particular and unique trope \u2013 trans-positive fiction with long, silly titles (her Crowdfundr campaign light novel was titled \u201cMy Friends And I Were Turned Into Catgirls But That Was Just The Beginning Of Our Cat Wishes Stories\u201d). Her works are short and cute and not very expensive.<\/p>\r\n\r\n\r\n\r\n

Many of her current offerings are $5 \u2018impulse buys\u2019 and work wonders for introducing people to her work. One brilliant way Zandra puts these samples into supporters\u2019 hands is through online collaborative and charity bundles that reach thousands of people. While not everyone chooses to download every item in the bundle, Zandra can notify those who do about her crowdfunding campaigns via Itch\u2019s platform, with one click of a button.<\/p>\r\n\r\n\r\n\r\n

TL;DR:\u00a0<\/strong>Create small things in your niche often and get them out in any way possible. It\u2019s a slow growth process, but it needs some sort of inertia to kick off.<\/p>\r\n\r\n\r\n\n

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Hitting the crowdfunding stride<\/strong><\/strong><\/h3>\r\n\r\n\r\n\n
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After seven campaigns, Zandra found promotional efforts that worked for her. She doesn\u2019t have one master email list as she tends to bulk her emails into who has supported what campaign. Instead, she shares new campaigns mainly on the social media platforms she frequents (Cohost and a little on Mastodon).<\/p>\r\n\r\n\r\n\r\n

With her Crowdfundr campaign, she wanted to see how well she could do with just her social media reach. And, while her goals are small (this last was USD 500) and can be funded with just that outreach, the most significant jump in funds came from when she messaged all of her Kickstarter backers to tell them she was now on Crowdfundr. \u00a0This trend aligns with what crowdfunding data tells us about how your email lists are the biggest converters.<\/p>\r\n\r\n\r\n\r\n

Waiting to promote elsewhere also helps with the \u2018mid-campaign slump\u2019 we often discuss at Crowdfundr and our\u00a0donation-based platforms<\/a>. Campaigns tend to see a dip in support after the first couple of days and before the final push. By waiting to tell previous backers, Zandra boosts her engagement and can drive bigger stretch goals.<\/p>\r\n\r\n\r\n\n

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Stretch goals for the win \u2013 within reason<\/strong><\/strong><\/h3>\r\n\r\n\r\n\n
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Once she completed that first, relatively simple campaign in early 2018, Zandra explored more complicated features, like stretch goals. However, she soon found that it\u2019s easy to promise something but not always easy to fulfill that promise.<\/p>\r\n\r\n\r\n\r\n

\u201cThis [Crowdfundr] campaign was the first that I\u2019ve run and fulfilled to completion within a year because I didn\u2019t go overcomplicated,\u201d she says. \u201cOnly promise what you can deliver!\u201d<\/p>\r\n\r\n\r\n\r\n

Having stretch goals in a crowdfunding campaign is not mandatory, but they are valuable tools. Zandra tracked many aspects of her campaigns (cheers to data nerds!) and noticed that stretch goals helped boost funds. They provide fodder for sharing by supporters who have already contributed (i.e. help my friend reach this goal, and we all get this thing). But they also encourage a sense of accomplishment in helping your fellow creators.<\/p>\r\n\r\n\r\n\r\n

\u201cI had a lot of general shares\u2014like, \u2018help my friend\u2019 type of thing\u2014but also a lot\u2014equal if not more\u2014helping push for these stretch goals and other milestones. I even had a media outlet reach out to me because one of my stretch goals was raises for the team,\u201d Zandra said.<\/p>\r\n\r\n\r\n\r\n

So, to keep things simple, stretch goals can be for self-benefit and extra perks or products for supporters. Many creators balk at this idea, worrying that it\u2019s \u2013 for lack of a better word \u2013 selfish.\u00a0 Remember, though, that you provide entertainment and a sense of community to your supporters, and\u00a0they WANT to see you succeed!<\/strong>\u00a0One of Zandra\u2019s stretch goals for \u201cCat Wishes\u201d (that she was just shy of hitting) was to replace her aging drawing tablet. Imagine what more she can create for her supporters with that!<\/p>\r\n\r\n\r\n\n

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Final words<\/strong><\/h3>\r\n\r\n\r\n\n
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Zandra and her \u201cCat Wishes\u201d stories teach us something invaluable about crowdfunding\u2014your ideal audience is out there, and there are creative ways to reach them. It just takes time and effort. Plus, with her collaborative and charity bundles, she\u2019s promoting the type of creator community we love to see. This is a world of mutual support that lifts others alongside individual success.<\/p>\r\n\r\n\r\n\r\n

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Learn more about Zandra and her work:<\/strong><\/h2>\r\n\r\n\r\n\r\n

Itch<\/a><\/strong><\/p>\r\n\r\n\r\n\r\n

Patreon<\/a><\/strong><\/p>\r\n\r\n\r\n\r\n

Crowdfundr campaign<\/a><\/strong><\/p>\r\n","protected":false},"excerpt":{"rendered":"

Sometimes, the ideal crowdfunding audience is highly niche and requires time and effort to find\u2014but when you do find it\u2026 well, we\u2019ll let Zandra explain! Seasoned crowdfunders have slogged through…<\/p>\n","protected":false},"author":217,"featured_media":2922,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[167],"tags":[169,148,159,135,170],"class_list":{"0":"post-2920","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-case-studies","8":"tag-crowdfunding-case-studies","9":"tag-crowdfunding-success","10":"tag-grow-your-crowd","11":"tag-rewards","12":"tag-stretch-goals"},"yoast_head":"\nCase Study: Cat Wishes Stories - Creator HUB by Crowdfundr<\/title>\n<meta name=\"description\" content=\"Zandra and her Crowdfundr campaign explain how, sometimes, the ideal crowdfunding audience is highly niche and requires effort to find\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/crowdfundr.com\/creatorhub\/case-study-cat-wishes-stories\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study: Cat Wishes Stories - 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