{"id":2328,"date":"2023-11-21T10:32:54","date_gmt":"2023-11-21T18:32:54","guid":{"rendered":"https:\/\/crowdfundr.com\/creatorhub\/?p=2328"},"modified":"2024-03-27T09:43:11","modified_gmt":"2024-03-27T16:43:11","slug":"crowdfunding-campaign-funding-goal-toolkit","status":"publish","type":"post","link":"https:\/\/crowdfundr.com\/creatorhub\/crowdfunding-campaign-funding-goal-toolkit\/","title":{"rendered":"How to choose a funding goal for your crowdfunding campaign"},"content":{"rendered":"\n<p class=\"has-text-align-center has-background\" style=\"background-color:#00dac4\"><strong>Choosing a crowdfunding campaign funding goal is not arbitrary \u2013 thought and planning are crucial to ensure you cover the expected costs of putting your product in supporters\u2019 hands PLUS the inevitable unexpected costs that might crop up.<\/strong><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Nobody will stop you from throwing an educated guess of a goal on your campaign. However, there are&nbsp;<strong>STRONG&nbsp;<\/strong>benefits to taking the time to plan your goal properly:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Helps you deliver your promises within a respectable timeline<\/li>\n\n\n\n<li>Soften the blows from the unknown (pandemic, anybody?)<\/li>\n\n\n\n<li>Ensures product quality (over budget = needing cheaper materials, etc.)<\/li>\n\n\n\n<li>Hopefully, it leaves some profit!<\/li>\n<\/ul>\n\n\n\n<p>We\u2019ll cover the&nbsp;<strong>five key elements of a crowdfunding goal<\/strong>, and then, at the bottom of this page, you\u2019ll find a workbook for determining your own goal!<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-text-align-center\"><strong>As with our other toolkits, not every component applies to every creator. The point of a \u201cGoal Toolkit\u201d is to prompt our users to think about all aspects of crowdfunding for their project so they may budget accordingly. That may mean you utilize only some of the content here \u2013 and that\u2019s okay! If you have questions about or suggestions for this toolkit, email us at&nbsp;<a href=\"mailto:support@crowdfundr.com\">support@crowdfundr.com<\/a>.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Crowdfunding Campaign Funding Goal<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><em><strong>KEY ELEMENT #1 \u2013 PRODUCT<\/strong><\/em><\/h3>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The first step is to look at the costs associated with your physical product (and \u2018physical\u2019 can mean digital product, too. The idea is to focus on the reward items, outside of other costs).<\/p>\n\n\n\n<p>Consider your product\u2019s life cycle and determine your costs of the&nbsp;<strong><em>physical creation<\/em>&nbsp;<\/strong>from concept to consumer-ready.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Concept: <\/strong>Materials, tools, consulting, your time<\/li>\n\n\n\n<li><strong>Creation: <\/strong>Materials, production, editing\/QA<\/li>\n\n\n\n<li><strong>Consumer-ready: <\/strong>Printing or manufacturing<\/li>\n<\/ul>\n\n\n\n<p><strong>Let&#8217;s look at a comic book example:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Concept (Working issue): <\/strong>Paper, pens\/pencils\/brushes, ink\/paint<\/li>\n\n\n\n<li><strong>Creation (First issue): <\/strong>Editing fees, illustrator fees<\/li>\n\n\n\n<li><strong>Consumer-ready: <\/strong>Printing*<\/li>\n<\/ul>\n\n\n\n<p><strong>*There are likely to be&nbsp;per-unit costs&nbsp;here, which change depending on the&nbsp;<em>minimum&nbsp;<\/em>amount to print, paper type, size, etc.<\/strong><\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Our example: Comic book<\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>Variable<\/th><th class=\"has-text-align-center\" data-align=\"center\">Fixed Cost<\/th><th class=\"has-text-align-center\" data-align=\"center\">PPU<\/th><\/tr><\/thead><tbody><tr><td>Paper<\/td><td class=\"has-text-align-center\" data-align=\"center\">$5<\/td><td class=\"has-text-align-center\" data-align=\"center\">n\/a<\/td><\/tr><tr><td>Pens\/Pencils\/Brushes<\/td><td class=\"has-text-align-center\" data-align=\"center\">$25<\/td><td class=\"has-text-align-center\" data-align=\"center\">n\/a<\/td><\/tr><tr><td>Ink\/Paint<\/td><td class=\"has-text-align-center\" data-align=\"center\">$50<\/td><td class=\"has-text-align-center\" data-align=\"center\">n\/a<\/td><\/tr><tr><td>Editing fees<\/td><td class=\"has-text-align-center\" data-align=\"center\">$1000<\/td><td class=\"has-text-align-center\" data-align=\"center\">n\/a<\/td><\/tr><tr><td>Illustrator fees<\/td><td class=\"has-text-align-center\" data-align=\"center\">$2000<\/td><td class=\"has-text-align-center\" data-align=\"center\">n\/a<\/td><\/tr><tr><td>Colourist fees<\/td><td class=\"has-text-align-center\" data-align=\"center\">$2000<\/td><td class=\"has-text-align-center\" data-align=\"center\">n\/a<\/td><\/tr><tr><td>Printing (500 copies)<\/td><td class=\"has-text-align-center\" data-align=\"center\">n\/a<\/td><td class=\"has-text-align-center\" data-align=\"center\">$2<\/td><\/tr><tr><td>TOTAL<\/td><td class=\"has-text-align-center\" data-align=\"center\">$5080<\/td><td class=\"has-text-align-center\" data-align=\"center\">$1000<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Crowdfunding Campaign Funding Goal<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><em><strong>KEY ELEMENT #2 \u2013 OPERATIONS<\/strong><\/em><\/h3>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Operations refer to the&nbsp;<strong><em>work<\/em><\/strong>&nbsp;needed to foster relationships with supporters and get your creation into their hands. Again, we are looking at the entire scope of the project, from creation through crowdfunding and the follow-up with your supporters afterward.&nbsp;<\/p>\n\n\n\n<p>Consider what tasks need to be accomplished in these areas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Creation: <\/strong>Salaries, workplace rentals<\/li>\n\n\n\n<li><strong>Communication: <\/strong>Website design and maintenance, landlines\/business phones, app &amp; third party fees<\/li>\n\n\n\n<li><strong>Crowdfunding: <\/strong>Payment processing fees, platform fees*<\/li>\n\n\n\n<li><strong>Customer care: <\/strong>Salaries or virtual assistant \/ third-party fees<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">*Let\u2019s break here and discuss fees.<\/h4>\n\n\n\n<p><strong>Payment processing fees<\/strong>&nbsp;come from&nbsp;<a href=\"http:\/\/stripe.com\/\">Stripe<\/a>&nbsp;and&nbsp;<a href=\"http:\/\/paypal.com\/\">PayPal<\/a>. When you connect your account, you apply their rates. Fees are deducted from each transaction and sent to Stripe or PayPal (Crowdfundr doesn\u2019t receive these fees).<\/p>\n\n\n\n<p><strong>Platform fees&nbsp;<\/strong>on Crowdfundr depend on which&nbsp;<a href=\"https:\/\/connectionpoint.com\/help\/docs\/how-to-understand-the-difference-between-pricing-models\/\">pricing model<\/a>&nbsp;you choose for your campaign.<\/p>\n\n\n\n<p>So, how do we determine the total cost of crowdfunding for each pricing model?&nbsp;<strong>Use this table:<\/strong><\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>Optional Tip<\/th><th>Fee Recovery<\/th><th>Flat Rate<\/th><\/tr><\/thead><tbody><tr><td>Simply Free<\/td><td>Nearly Free<\/td><td>Not Free<\/td><\/tr><tr><td>You only pay payment processing fees (PPF)*<\/td><td>You pay PPF and a platform fee (PF), but we ask your supporters to cover the fees. Let\u2019s say 80% do, (but it could be more or less).***<\/td><td>You pay PPF and PF<\/td><\/tr><tr><td>Average PPF = 4%**<\/td><td>PPF = 4%; PF = 5%<\/td><td>PPF = 4%; PF = 5%<\/td><\/tr><tr><td>Total Cost (TC) = Project Cost (PC) x 1.04<\/td><td>TC = (PC x 1.09) &#8211; (PC x 0.09 x 0.8)<\/td><td>TC = PC x 1.0<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><em>* PPCs depend on each user and their country.<\/em><br><em>** This is based on Stripe\u2019s current standard for North American regular accounts, which is 3.5% plus 30 cents per transaction. It\u2019s impossible to achieve an accurate estimate without knowing the exact number of transactions your campaign will see, so this average will overestimate your project costs by a small percentage.&nbsp;<\/em><br><em>***We regularly see greater than 80% of supporters covering fees in this pricing model. To err on the side of caution, we suggest this conservative number.<\/em><\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"980\" height=\"492\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\" class=\"wp-image-2386 lazyload\" style=\"width:200px\" sizes=\"auto, (max-width: 980px) 100vw, 980px\" data-src=\"https:\/\/crowdfundr.com\/creatorhub\/wp-content\/uploads\/2023\/11\/Shipping.png\" data-srcset=\"https:\/\/crowdfundr.com\/creatorhub\/wp-content\/uploads\/2023\/11\/Shipping.png 980w, https:\/\/crowdfundr.com\/creatorhub\/wp-content\/uploads\/2023\/11\/Shipping-300x151.png 300w, https:\/\/crowdfundr.com\/creatorhub\/wp-content\/uploads\/2023\/11\/Shipping-768x386.png 768w, https:\/\/crowdfundr.com\/creatorhub\/wp-content\/uploads\/2023\/11\/Shipping-670x335.png 670w\"><\/figure>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center\"><strong>WAIT!<\/strong><\/h4>\n\n\n\n<p class=\"has-text-align-center\"><em><strong>What about shipping???<\/strong><\/em><\/p>\n\n\n\n<p class=\"has-text-align-center\">You\u2019ll notice we didn\u2019t include shipping anywhere here.<\/p>\n\n\n\n<p class=\"has-text-align-center\">That\u2019s because Crowdfundr does NOT include the shipping costs in your goal!<\/p>\n\n\n\n<p class=\"has-text-align-center\">We still collect them, so you still have to know them when setting up your rewards. However, considering it\u2019s next to impossible to determine exactly who is going to claim rewards, where they live, and, therefore, how much you\u2019ll pay in shipping, we don\u2019t count shipping costs toward the goal.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Our example: Comic book<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>Variable<\/th><th>Fixed cost<\/th><th>PPU<\/th><\/tr><\/thead><tbody><tr><td>Salaries<\/td><td>n\/a<\/td><td>n\/a<\/td><\/tr><tr><td>Workplace Rental<\/td><td>n\/a<\/td><td>n\/a<\/td><\/tr><tr><td>Website<\/td><td>$250<\/td><td>n\/a<\/td><\/tr><tr><td>Phone plans\/landlines<\/td><td>$350<\/td><td>n\/a<\/td><\/tr><tr><td>Apps &amp; third party fees<\/td><td>$250<\/td><td>n\/a<\/td><\/tr><tr><td>Crowdfunding fees (Simply Free plan)<\/td><td>PC*1.04<\/td><td>n\/a<\/td><\/tr><tr><td>Virtual Assistant fees<\/td><td>n\/a<\/td><td>n\/a<\/td><\/tr><tr><td>TOTAL<\/td><td>850 + PC*1.04<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>We need the rest of the values to determine the project cost, so we\u2019ll come back to this!<\/strong><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Crowdfunding Campaign Funding Goal<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><em><strong>KEY ELEMENT #3 \u2013 MARKETING<\/strong><\/em><\/h3>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>What is your plan for getting word of your project out there? Your success depends entirely upon your efforts to let the right people know about your campaign and guide them to backing you. Crowdfunding campaigns don\u2019t magically appear in someone\u2019s inbox or social media feed, and even if they did, they\u2019d compete against each other for supporters\u2019 attention.<\/p>\n\n\n\n<p>Success comes from determining&nbsp;<strong>WHO<\/strong>&nbsp;is best to target and&nbsp;<strong>WHERE&nbsp;<\/strong>they can be found. Our&nbsp;<a href=\"https:\/\/crowdfundr.com\/creatorhub\/campaign-strategy-toolkit\/\"><strong>Campaign Strategy Toolkit<\/strong><\/a>&nbsp;contains a section on customer profiling, which looks at the key demographics of people who\u2019d most be interested in your project, where you should advertise in order to get in front of them, and what methods you should use to do so.<\/p>\n\n\n\n<p>Once you\u2019ve completed that, it\u2019s time to set a&nbsp;<strong>budget<\/strong>&nbsp;for your marketing efforts. Actions will range from complex drip campaigns to good ol\u2019 fashioned flyers in your local community center (Hey, sometimes the easiest route is the most effective!).<\/p>\n\n\n\n<p>Here are some links to information about third-party ads you might find helpful:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.facebook.com\/business\/ads\/ad-auction\">How Meta ads work<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/business.twitter.com\/en\/advertising.html\">Twitter (X) ads<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mailchimp.com\/marketing-glossary\/drip-campaign\/\">Mailchimp: About Drip Campaigns<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ads.google.com\/intl\/en_us\/home\/how-it-works\/\">Google Ads<\/a><\/li>\n<\/ul>\n\n\n\n<p>This is nowhere near the exhaustive list of where to advertise your campaign, but it should give you a good idea about the most common methods. You can also get a paid marketing agency (some even specialize in crowdfunding campaigns) if that\u2019s within your means.<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Our example: Comic book<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>Who<\/th><th>Where<\/th><th>How<\/th><th>Budget<\/th><\/tr><\/thead><tbody><tr><td>Older (35+)<\/td><td>Facebook<\/td><td>FB Ad (no video)<\/td><td>$250 (incl. ppc, design)<\/td><\/tr><tr><td>Younger (&lt;35)<\/td><td>Insta\/TikTok<\/td><td>Video ad<\/td><td>$750 (incl. video design, adspace)<\/td><\/tr><tr><td>Loyal followers<\/td><td>Website<\/td><td>Newsletter signup<\/td><td>$100 (incl. Email manager like MailChimp or ConstantContact)<\/td><\/tr><tr><td>TOTAL<\/td><td><\/td><td><\/td><td>$1100<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Crowdfunding Campaign Funding Goal<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><em><strong>KEY ELEMENT #4 \u2013 REVENUE<\/strong><\/em><\/h3>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>What are&nbsp;<strong>YOUR<\/strong>&nbsp;goals for this project? Do you want to make a minimum profit? Are you more focused on increasing your following? Or are you simply looking to recoup costs and see how you do?<\/p>\n\n\n\n<p>No matter what your personal goals are, here are some things to consider:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Yes, you DO have a right to collect a profit from your project. This is a more common question than you may think. The best way to answer it is to recommend considering this like an online shop. Every product on the market had costs to produce and profit on top of those. Why not you, too?<\/li>\n\n\n\n<li><strong>TAXES \u2013&nbsp;<\/strong>one of the few certainties in life. The amount you raise will likely be taxable income (assuming you aren\u2019t a registered charity\/non-profit\/NGO raising funds for a cause). How much is determined by your country, state\/province, industry, expenses, etc. Please consider hiring an accountant to determine how much you\u2019ll likely lose on taxes, or that will eat into your revenue!&nbsp;<strong>Crowdfundr does NOT incorporate sales tax in any way. So consider this before you crowdfund!<\/strong><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Our example: Comic book<\/strong><\/h4>\n\n\n\n<p>For our purposes, we\u2019ll include a profit of&nbsp;<strong>10%.<\/strong><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Crowdfunding Campaign Funding Goal<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><em><strong>KEY ELEMENT #5 \u2013 THE BUFFER<\/strong><\/em><\/h3>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The last key element of a crowdfunding goal is certainly not the least important: The Almighty Buffer!<\/p>\n\n\n\n<p>A buffer helps protect you against the unknown that might eat into your budget, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Refunds\/exchanges<\/li>\n\n\n\n<li>Shipping discrepancies and delays<\/li>\n\n\n\n<li>Murphy\u2019s Law (Anything that can go wrong might go wrong!)<\/li>\n<\/ul>\n\n\n\n<p>You do not HAVE to include a buffer. But we&nbsp;<strong>strongly recommend it<\/strong>! The average recommended is&nbsp;<strong>10%.&nbsp;<\/strong><\/p>\n\n\n\n<p><em><strong>Add on your buffer percentage BEFORE&nbsp;you determine the goal with crowdfunding fees because those fees will apply to the buffer as well.<\/strong><\/em><\/p>\n\n\n\n<p><em><strong>See the example in the final calculations below.<\/strong><\/em><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Now let\u2019s calculate our&nbsp;<em>campaign funding goal!<\/em><\/h2>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Our example: Comic book<\/strong><\/p>\n\n\n\n<p>We\u2019ll calculate our example goal based on 500 printed copies of our comic book (which the meerkat FundrPack informs us they want to write now).<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><\/td><td>Product<\/td><td>Operation<\/td><td>Marketing<\/td><td>Revenue<\/td><td>Buffer<\/td><\/tr><tr><td>Separate fixed and PPU costs<\/td><td>Fxd: $5080 PPU: $2<\/td><td>Fxd: $850+crowdfunding fees PPU: n\/a<\/td><td>Fxd: $1100 PPU: n\/a<\/td><td>Fxd: 10%<\/td><td>Fxd: 10%<\/td><\/tr><tr><td>Total (500 copies)<\/td><td>$6080<\/td><td>TBD ($850 + CF)<\/td><td>$1100<\/td><td>(6080 + 850 + 1100) x 0.10 = $803<\/td><td>(6080 + 850 + 1100 + 903) x 0.10 = 893<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>Now we can calculate our crowdfunding fees, assuming the \u2018Simply Free\u2019 pricing model:<\/strong><\/p>\n\n\n\n<p>Total Cost = Project Cost x 1.04<br>TC = (6080 + 850 + 1100 + 803 + 893) x 1.04<br>TC = 9,726 x 1.04<br>TC = $10,115<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>If you are like us and prefer \u2019round\u2019 numbers, round up or down to what makes sense for you (but no fractions! The platform goals only use whole numbers).<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Therefore our crowdfunding campaign goal is<\/strong><br><strong>(drumroll, please)<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"557\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\" class=\"wp-image-2370 lazyload\" style=\"width:658px;height:auto\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" data-src=\"https:\/\/crowdfundr.com\/creatorhub\/wp-content\/uploads\/2023\/11\/Goal2-1024x557.png\" data-srcset=\"https:\/\/crowdfundr.com\/creatorhub\/wp-content\/uploads\/2023\/11\/Goal2-1024x557.png 1024w, https:\/\/crowdfundr.com\/creatorhub\/wp-content\/uploads\/2023\/11\/Goal2-300x163.png 300w, https:\/\/crowdfundr.com\/creatorhub\/wp-content\/uploads\/2023\/11\/Goal2-768x418.png 768w, https:\/\/crowdfundr.com\/creatorhub\/wp-content\/uploads\/2023\/11\/Goal2-1536x836.png 1536w, https:\/\/crowdfundr.com\/creatorhub\/wp-content\/uploads\/2023\/11\/Goal2-2048x1115.png 2048w\"><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\"><strong>Now it\u2019s your turn! Click below to download the Crowdfunding Campaign Funding Goal Workbook, grab a calculator, and determine your project\u2019s campaign goal.<\/strong><\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/crowdfundr.com\/creatorhub\/wp-content\/uploads\/2024\/03\/Goal-Workbook.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Embed of Goal-Workbook.\"><\/object><a id=\"wp-block-file--media-2b0e5fa1-b781-4825-a293-1d0a77570753\" href=\"https:\/\/crowdfundr.com\/creatorhub\/wp-content\/uploads\/2024\/03\/Goal-Workbook.pdf\">Goal-Workbook<\/a><a href=\"https:\/\/crowdfundr.com\/creatorhub\/wp-content\/uploads\/2024\/03\/Goal-Workbook.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-2b0e5fa1-b781-4825-a293-1d0a77570753\">Download<\/a><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center has-large-font-size\"><strong>We&#8217;re here to help!<\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-center\">Our <a href=\"https:\/\/discord.gg\/DeJt2pvf8t\">Discord channel<\/a> is a place to connect with other creators and the Crowdfundr team to ask questions, seek advice, and share strategies. But if you don\u2019t do Discord or wish to schedule a demo, feel free to email us at\u00a0<strong><a href=\"mailto:support@crowdfundr.com\" target=\"_blank\" rel=\"noreferrer noopener\">support@crowdfundr.com.<\/a><\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/discord.gg\/DeJt2pvf8t\" style=\"background-color:#00dac4\"><strong>JOIN THE CROWDFUNDR DISCORD CHANNEL<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center has-large-font-size\"><strong>Ready to go?<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"http:\/\/crowdfundr.com\/create\" style=\"background-color:#6c3cf3\"><strong>START YOUR CROWDFUNDR CAMPAIGN<\/strong><\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Choosing a crowdfunding campaign funding goal is not arbitrary \u2013 thought and planning are crucial to ensure you cover the expected costs of putting your product in supporters\u2019 hands PLUS&#8230;<\/p>\n","protected":false},"author":217,"featured_media":2835,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[],"class_list":{"0":"post-2328","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-toolkits"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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