{"id":1942,"date":"2023-09-17T10:27:42","date_gmt":"2023-09-17T17:27:42","guid":{"rendered":"https:\/\/crowdfundr.com\/creatorhub\/?p=1942"},"modified":"2024-03-07T14:40:18","modified_gmt":"2024-03-07T22:40:18","slug":"campaign-optimization","status":"publish","type":"post","link":"https:\/\/crowdfundr.com\/creatorhub\/campaign-optimization\/","title":{"rendered":"Optimizing for crowdfunding campaign success"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\r\n

Campaign optimization refers to the principles and components that create crowdfunding campaign success:<\/strong>
1. Story
2. Images
3. Video<\/strong><\/p>\r\n



[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line” custom_height=”50″][vc_video link=”https:\/\/youtu.be\/Prwr0xkB44g” el_width=”80″ align=”center”][divider line_type=”No Line” custom_height=”50″][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\r\n

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Overview – Optimizing for a successful crowdfunding campaign<\/strong><\/h3>\r\n


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These three components are practically non-negotiable for a successful campaign:<\/p>\r\n\r\n

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    1. Campaign story. <\/strong>Arguably the most important part of a crowdfunding campaign, the story helps your supporters understand your project’s value, who will love it most, what they can expect… so many important things<\/em> that could be the turning point between them contributing or not. We have an article all about writing effective crowdfunding campaign stories<\/a>, which outlines these suggested guidelines:\r\n

      1. Begin with a catchy opening line.
      2. Project background
      3. Project description
      4. Identify target audience
      5. Identify how your supporters help with their contribution
      6. Timeline
      7. Call to action.<\/p>\r\n<\/li>\r\n<\/ol>\r\n<\/li>\r\n<\/ol>\r\n\r\n

      \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Need technical help with the story editor? View our Help Centre articles!<\/a><\/strong><\/p>\r\n\n

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        1. Images. <\/strong>How will anyone know what they’re getting if they can’t see pictures?! But not just any pictures – they must be of the highest quality. Our Campaign Success Guide<\/a> has a section on what makes an excellent crowdfunding campaign image.<\/li>\r\n<\/ol>\r\n<\/li>\r\n<\/ol>\r\n\r\n

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